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Curricular information is subject to change
• Understand the fundamental principles of website architecture and design;
• Understanding web usability and user experience.
• Identify and describe key website analytics, reporting tools and metrics;
• Understand how to capture traffic with Search Marketing;
• Understand how to leverage the Social Web;
• Design and develop a website according to the fundamental principles of website architecture, design and usability, justifying and reflecting upon your approach;
• Demonstrate the oral and written communication skills expected of a professional in this field;
The Web Design Process
Web Usability
Designing for Mobile
Web Analytics and Measurement
Search Marketing
The Social Web
Student Effort Type | Hours |
---|---|
Lectures | 12 |
Practical | 7 |
Specified Learning Activities | 52 |
Autonomous Student Learning | 52 |
Total | 123 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Continuous Assessment: Various Continuous Assessment | Throughout the Trimester | n/a | Graded | No | 35 |
Journal: Journal on your Web Design Experience | Week 12 | n/a | Graded | No | 35 |
Project: Web Design Project | Week 8 | n/a | Graded | No | 30 |
Remediation Type | Remediation Timing |
---|---|
In-Module Resit | Prior to relevant Programme Exam Board |
• Group/class feedback, post-assessment
• Online automated feedback
Not yet recorded.
Name | Role |
---|---|
Assoc Professor Peter Keenan | Lecturer / Co-Lecturer |
Mr Thomas Hughes | Tutor |