MIS10040 Web Design and Analytics

Academic Year 2023/2024

This module is designed to familiarise students with key concepts central to web design and web analytics and it also provides a guide to implementing a successful web site and web analytics strategy. The module involves both conceptual and practical aspects, including coding in HTML5 and CSS. Topics include: web design; web development; web usability and user experience; designing for mobile, web analytics; goal setting strategies; metrics and measurement; search engine optimization and leveraging the Social Web.

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Curricular information is subject to change

Learning Outcomes:

• Understand the fundamental principles of website architecture and design;
• Understanding web usability and user experience.
• Identify and describe key website analytics, reporting tools and metrics;
• Understand how to capture traffic with Search Marketing;
• Understand how to leverage the Social Web;
• Design and develop a website according to the fundamental principles of website architecture, design and usability, justifying and reflecting upon your approach;
• Demonstrate the oral and written communication skills expected of a professional in this field;

Indicative Module Content:

The Web Design Process
Web Usability
Designing for Mobile
Web Analytics and Measurement
Search Marketing
The Social Web

Student Effort Hours: 
Student Effort Type Hours




Specified Learning Activities


Autonomous Student Learning




Approaches to Teaching and Learning:
Active/task-based learning;
Peer and group work
Computer practical work
Student presentations. 
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
COMP20030 - Web Design

Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Continuous Assessment: Various Continuous Assessment Throughout the Trimester n/a Graded No


Journal: Journal on your Web Design Experience Week 12 n/a Graded No


Project: Web Design Project Week 8 n/a Graded No


Carry forward of passed components
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Group/class feedback, post-assessment
• Online automated feedback

How will my Feedback be Delivered?

Not yet recorded.

“Don’t Make me Think, revisited, A Common Sense Approach to Web and Mobility Usability,” Steve Krug, 2014 (optional)

HTML & CSS: Design and Build Web Sites Paperback – 18 Nov 2011
by Jon Duckett ( http://www.htmlandcssbook.com/) (optional)
Name Role
Assoc Professor Peter Keenan Lecturer / Co-Lecturer
Mr Thomas Hughes Tutor
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Lecture Offering 1 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Wed 13:00 - 13:50
Tutorial Offering 1 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Wed 14:00 - 14:50
Tutorial Offering 2 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Wed 15:00 - 15:50