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Curricular information is subject to change
• Understand the fundamental principles of website architecture and design;
• Understanding web usability and user experience.
• Identify and describe key website analytics, reporting tools and metrics;
• Understand how to capture traffic with Search Marketing;
• Understand how to leverage the Social Web;
• Design and develop a website according to the fundamental principles of website architecture, design and usability, justifying and reflecting upon your approach;
• Demonstrate the oral and written communication skills expected of a professional in this field;
The Web Design Process
Web Usability
Designing for Mobile
Web Analytics and Measurement
Search Marketing
The Social Web
Student Effort Type | Hours |
---|---|
Lectures | 12 |
Practical | 7 |
Specified Learning Activities | 52 |
Autonomous Student Learning | 52 |
Total | 123 |
Not applicable to this module.
Remediation Type | Remediation Timing |
---|---|
In-Module Resit | Prior to relevant Programme Exam Board |
• Group/class feedback, post-assessment
• Online automated feedback
Not yet recorded.
Name | Role |
---|---|
Assoc Professor Peter Keenan | Lecturer / Co-Lecturer |
Mr Thomas Hughes | Tutor |
Lecture | Offering 1 | Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 | Wed 13:00 - 13:50 |
Tutorial | Offering 1 | Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 | Wed 14:00 - 14:50 |
Tutorial | Offering 2 | Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 | Wed 15:00 - 15:50 |