Explore UCD

UCD Home >

MIS1001D

Academic Year 2025/2026

Digital Business and Social Media Strategy (MIS1001D)

Subject:
Management Information Systems
College:
Business
School:
Business
Level:
1 (Introductory)
Credits:
5
Module Coordinator:
Mark Stanley
Trimester:
Spring
Mode of Delivery:
Blended
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

Digital Business is rapidly evolving and today it should be regarded being a central resource in the pursuit of business objectives and strategies. As a result, the role of Digital Business in organisations needs to be re-evaluated to develop a sophisticated understanding of how it supports today’s organisation to gain and sustain competitive advantage in the marketplace.

Incorporating a generic Digital Business Strategy Framework published by Harvard Business Publishing (Davin & Gupta, 2015&2019), this applied module evaluates and discusses components of a comprehensive Digital Business strategy and investigates its impact on different industry sectors.

Students, as part of a group project spanning across the entire trimester, are required to draft a Digital Business strategy document for an organisation of their choice.

About this Module

Learning Outcomes:

On successfully completion of the module, students should be able to

(i) Demonstrate a sound understanding of the major topics surrounding digital business and social media.
(ii) Understand how organisations utilise innovative digital business initiatives and tools to gain and sustain competitive advantage in the marketplace.
(iii) Draft a digital business and social media strategy for an organisation.

Indicative Module Content:

- Digital Innovation
- Digital Business Strategy Framework
- Digital Marketing, Mobile Business, and Social Media
- Artificial Intelligence

Student Effort Hours:
Student Effort Type Hours
Lectures

12
Specified Learning Activities

40
Autonomous Student Learning

60
Total

112

Approaches to Teaching and Learning:
Referencing: Harvard Style Referencing is required for all assignment submissions. (https://libguides.ucd.ie/harvardstyle)

Generative Artificial Intelligence (GenAI): Allowed for in-class and async student activities set by the module coordinator. However, GenAI is not permitted for assignment preparation activities.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Assignment(Including Essay): Individual Learning Reflection Week 12 Standard conversion grade scale 40% No
30
 No
Group Work Assignment: Digital Business Strategy Report and Presentation Week 1, Week 3, Week 12, Week 15 Standard conversion grade scale 40% No
50
 No
Quizzes/Short Exercises: Online Quiz Week 12 Alternative linear conversion grade scale 40% No
20
 No

Carry forward of passed components
No
 

Resit In Terminal Exam
Autumn No
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Name Role
Dr Katherine Collins Lecturer / Co-Lecturer
Mr Gerard Dooley Lecturer / Co-Lecturer

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Spring Lecture Offering 1 Week(s) - 20, 26, 31 Fri 09:00 - 12:30
Spring Online Learning Offering 1 Week(s) - 22, 33 Thurs 19:00 - 20:30
Spring Online Learning Offering 1 Week(s) - 29 Wed 19:00 - 20:30
Print this page
Fill in the following details:
Enter the body of your query here.

From time to time UCD would like to send you further information that we feel, based on your enquiry, would be of interest to you.