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Curricular information is subject to change
On completion of this module, students will be able to:
1. Synthesise the market-led processes by which firms create, design & launch continuous streams of new products.
2. Assess the challenges facing marketing managers in diverse high technology manufacturing and service organisations.
3. Formulate strategies for product related management of technology-enabled product businesses.
4. Choose marketing tools to drive organisation performance.
Market Definition & Entry Strategy, Idea Generation, Concept Screening, Competitor Analysis, Market-Led Design, Product Branding & Corporate Identity, Product Positioning, Product Promotion, Pricing Strategy, Channel Strategy. Launch Dynamics, Adoption Curve, & Product Lifecycle Management
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Autonomous Student Learning | 76 |
Total | 100 |
This postgraduate module, part of the Master of Engineering Management programme, is designed for engineering professionals with a minimum of five years work experience.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Assignment: Case Study Assignments | Throughout the Trimester | n/a | Graded | No | 40 |
Class Test: In-class test | Week 12 | n/a | Graded | No | 40 |
Attendance: Class Participation | Throughout the Trimester | n/a | Graded | No | 20 |
Resit In | Terminal Exam |
---|---|
Spring | No |
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
Not yet recorded.
Name | Role |
---|---|
Mr Kevin Ryan | Lecturer / Co-Lecturer |