Learning Outcomes:
On completion of this module, students should be able to:
1. Perform an audience analysis to formulate useful and realistic aims for a communication, and structure a communication accordingly.
2. Identify the relative benefits of written and oral communications and use this to decide what that communication usefully can and cannot do.
3. Draft a practical presentation script (presentation only) separate to the set of visual aids.
4. Understand the principles of cognitive psychology that relate to visual aids, such as visual perception, gestalt grouping, matching of intellectual and visual inferences.
5. Appreciate the power of communication tools such as stories, analogies, examples, demonstrations, infographics, videos and audience interaction.
6. Appreciate the benefits of creativity in generating multiple approaches before selecting the final communication plan.
Indicative Module Content:
As per module descriptor above.