LING40330 Intercultural Communication

Academic Year 2023/2024

*** Not available in the academic year indicated above ***

This modules explores communication across cultures and languages. It examines concepts of culture, focusing on non-essentialist perspectives and its role in the construction of (self) identity and other's identities. Focusing on both face-to-face and non-face-to-face, including digital, communication, the module explores how people with different cultural backgrounds communicate and the issues that are likely to arise in cross-cultural communication.

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Curricular information is subject to change

Learning Outcomes:

- Critically examine lay and academic conceptualizations of culture
- Relate concepts of cultures, identity and representations
- Explore the relationship between culture and language

Indicative Module Content:

Main themes covered in the module:
- Verbal and non-verbal communication (kinesics, paralanguage, etc.)
- Digital communication (websites, ads, social networks through different cultures)
- Cultural dimensions (power distance, etc.)
- The Iceberg/onion model
- Gender
- Cultural shock, etc.

Student Effort Hours: 
Student Effort Type Hours


Seminar (or Webinar)


Specified Learning Activities


Autonomous Student Learning




Approaches to Teaching and Learning:
Student-centered approach based on multiple group activities, interactions, fieldwork observation, etc.

Blended approach as well (face-to-face + online learning activities) 
Requirements, Exclusions and Recommendations
Learning Recommendations:

LING 10010 Language Use and Communication.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Project: Examine an intercultural situation Week 12 n/a Graded No


Group Project: Contrastive ICC analysis between several media (websites, ads, etc.) according to ICC theories and grids Week 8 n/a Graded No


Continuous Assessment: Completion of online resources on a weekly basis Throughout the Trimester n/a Pass/Fail Grade Scale No


Carry forward of passed components
Resit In Terminal Exam
Spring No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Class feedback combined with individual assessment (summative assessment form and comments)

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.

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