Learning Outcomes:
- Critically examine lay and academic conceptualizations of culture
- Relate concepts of cultures, identity and representations
- Explore the relationship between culture and language
Indicative Module Content:
Main themes covered in the module:
- Verbal and non-verbal communication (kinesics, paralanguage, etc.)
- Digital communication (websites, ads, social networks through different cultures)
- Cultural dimensions (power distance, etc.)
- The Iceberg/onion model
- Gender
- Cultural shock, etc.