LING30180 Linguistic Landscaping

Academic Year 2022/2023

 To introduce students to key concepts and theories in Linguistic Landscape research
 To provide practical, hands-on experience in collecting and analyzing linguistic and semiotic resources in public spaces
 To encourage students to critically examine and discuss the role of language in meaning making

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Curricular information is subject to change

Learning Outcomes:

 Students will demonstrate an understanding of language as a social construct
 Students will demonstrate data collection skills.
 Students will demonstrate project design skills.
 Students will be able to analyse multiple forms of language displayed in public spaces in light of thematic issues such as ideologies, language policy, multilingualism, multimodality, and translanguaging.
 Students will enhance the skills of analytical and critical thinking

Indicative Module Content:

This module focuses on the emergent field of the Linguistic Landscape, which examines the visual representation of languages in public spaces through languaged objects such as advertisements, place names, road signs, shop signboards, and social media posts. The module introduces students to the main concepts, theories, methods, and trends of the Linguistic Landscape research. It also invites students to (re-)think the notion of “language” in an increasingly multilingual and multimodal world. The discussion concerns ideologies, language policy, multilingualism, multimodality, translanguaging, and relevant issues around language and society.

Student Effort Hours: 
Student Effort Type Hours
Lectures

24
Small Group

26
Specified Learning Activities

50
Autonomous Student Learning

50
Total

150
Approaches to Teaching and Learning:
The module will involve face-to-face lectures, group and plenary discussions and group and individual project work.
Students will work through material on the online resource, attend lectures and work in small groups.

Students' progress in the module will be assessed using various methods that feed into each other: a short online test focusing on terminology and basic knowledge, synthesis of key literature in form of a short video presentation, data collection and an essay at the end of the semester that discusses the data collection and analysis of data collected during the semester. 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Fieldwork: Design of a small project & collection of the data for it. Week 8 n/a Graded No

15
Class Test: Short-answer test about major concepts, terms etc probably using an eformat. Week 6 n/a Graded No

20
Essay: Written essay of 2000 words that presents the collected data and critically assesses it. Week 12 n/a Graded No

50
Presentation: Students get together in groups of 3 and synthesize an article. Using the powerpoint, students then make a short video presentation which will be made available to fellow students online. Varies over the Trimester n/a Graded No

15

Carry forward of passed components
No
 
Resit In Terminal Exam
Summer No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Online automated feedback

How will my Feedback be Delivered?

Students will receive comments (written or videoed) on the work that they submit individually or as part of a group. General feedback will also be provided to the entire class via BrightSpace and in class.

Name Role
Ms Rui Zhao Lecturer / Co-Lecturer