Learning Outcomes:
By the end of this module, students will be able to:
- critically evaluate both lay and academic conceptualisations of culture, with particular attention to non-essentialist approaches;
- analyse the relationships between culture, identity and the representation of self and others;
- examine the complex interplay between language, communication, and culture in a variety of contexts;
- identify and critically reflect on challenges and opportunities in intercultural communication;
- finally, demonstrate increased intercultural awareness and the ability to engage constructively with cultural diversity.
Indicative Module Content:
Main themes covered in the module:
- Definitions and conceptualisations of culture
- Models of intercultural communication and cultural analysis (e.g. Iceberg Model, Onion Model)
- Verbal and non-verbal communication across cultures, including kinesics, proxemics and paralanguage
- Intercultural communication in digital environments, including websites and advertising
- Cultural dimensions and frameworks for understanding cultural variation (e.g. power distance, individualism and collectivism)
- The construction of self and otherness in intercultural encounters
- Culture shock, adaptation and intercultural adjustment
- Face, facework and politeness strategies in intercultural communication
- The management of intercultural misunderstandings
- Intercultural awareness, reflexivity, and communicative competence