Learning Outcomes:
- critically examine lay and academic conceptualizations of culture
- relate concepts of cultures, identity and representations
- explore the relationship between culture and language
- develop intercultural awareness
Indicative Module Content:
Main themes covered in the module:
- Definition of culture
- ICC models (Iceberg/onion model, etc.)
- Verbal and non-verbal communication (kinesics, paralanguage, etc.)
- Digital communication (websites, ads, social networks through different cultures)
- Cultural dimensions (power distance, etc.)
- Otherness
- Cultural shock
- Facework