Learning Outcomes:
On completion of the module, students should be able to:
- explain the functional theories of trade mark law
- discuss recent developments in trade mark law
- explain the role of the common law action in passing off
- discuss the concept of unfair competition law
- recognise the relevant issues of trade mark law in a concrete factual situation
- apply the laws laid down in the EU Trade Mark Regulation and the Irish Trade Marks Act 1996
- identify the rationale behind individual rules of trade mark law
- carry out independent original research in the field
- identify a wide range of primary and secondary specialist resources
Indicative Module Content:
This module will explore the registrability and infringement criteria laid down in the EU Trade Marks Directive (as transposed by the Irish Trade Marks Act 1996) and the EU Trade Mark Regulation. It will examine the potential for registration of non-traditional marks (sounds, smells, shapes, colours etc) and the expansion of protection of trade marks to include actions for dilution, tarnishment and free riding. Contemporary concerns associated with unauthorised trade mark usage on the internet, in comparative advertising and on parallel imports will be discussed in detail. Students will also engage with the practicalities of trade mark litigation (and the remedial options open to successful litigants) as well as with the parallel common law protections in passing off. European and common law protections will be considered against the backdrop of wider international developments.