IS41230 Creative & Interactive Media

Academic Year 2023/2024

This module explores the creative and interactive aspects of producing digital media content and storytelling - for information, news, entertainment, social, educational, political or other purposes. It examines the basic elements of narrative structure and the impact that digital interactivity on production structures and processes. Best practice is demonstrated through a variety of formats such as websites, interactive documentary, entertainment & serious games, podcasts, museum interactives etc. Students learn how to critique examples as well as learning how to plan and develop their own interactive media.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module students should be able to:
1. Understand the essentials of theory and practice in creative media and interactive storytelling
2. Recognise and evaluate different forms and characteristics of interactive narratives
3. Identify principles of creative and interactive practice for information professionals
4. Create a plan and project for an interactive digital application following principles learned in this module

Indicative Module Content:

- Introduction to CIM
- Digital storytelling technologies
- Interactive Narrative Theory
- Reading Digitally
- Narrative content: Text, Image, Video, Sound
- Narrative forms: documentary, installation, game design
- Interactivity & Narrative design
- Planning digital stories

Student Effort Hours: 
Student Effort Type Hours


Autonomous Student Learning




Approaches to Teaching and Learning:
This module includes lectures and seminars which involve discussion and debate as well and viewing/listening and critical examination of texts and materials. Guest lectures and demonstrations are also included where appropriate. 
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Project: Creative interactive project using medium of choice Coursework (End of Trimester) n/a Graded No


Assignment: Individual paper based on choice of topics covered in the first half of term Week 7 n/a Graded No


Carry forward of passed components
Resit In Terminal Exam
Spring No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Peer review activities

How will my Feedback be Delivered?

Not yet recorded.

Name Role
Loise Macharia Lecturer / Co-Lecturer
Daniel Snow Lecturer / Co-Lecturer
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Lecture Offering 1 Week(s) - 1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12 Wed 16:00 - 17:50