IS41170 Media Management Project

Academic Year 2022/2023

The Media Management Project is a module offered as an alternative to a thesis. It requires students to develop a media project in collaboration with a not-for-profit organisation, initiative or network. In negotiation with an appropriate client, students will develop a project which is of value to the client in their ongoing work. This module is worth 30 credits, and is required for the MSc degree programme. The purpose of the project is to help students develop and manage a media project in collaboration with a not-for-profit organisation. This will enable students to take ownership of their emerging career and professional identity in a specialisation of their choice and also to gain hands on experience working with media and communication in practice. Students will also deepen their understanding of the media and communications industry.

This is a group project, composing of teams of 2-3. Individual projects will only be approved under exceptional circumstances, and individual proposals should not be submitted in the first instance.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module students should be able to:

1. Demonstrate the range of knowledge acquired throughout the course and how that knowledge can be applied in the context of the agreed project with the client
2. Apply creative solution and strategies in an endeavour to address the client’s communication problem or meet the agreed brief
3. Demonstrate effective communications skills when interacting with staff from the host organisation
4. Manage a project through different phases from pre-planning, to agreeing on a brief to following through on delivery and reflection
5. Complete a professional formal report on the project process

Student Effort Hours: 
Student Effort Type Hours
Project Supervision

120
Autonomous Student Learning

40
Total

160
Approaches to Teaching and Learning:
This project consists of autonomous student learning under the supervision and agreement of a member of academic staff.

 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Continuous Assessment: 6 components:
- Media Management Project Proposal,
- Submission of agreed brief with client
- Media Project
- Learning journal
- Client Report
- Professional Development Plan, CV...		 Throughout the Trimester n/a Graded No

100

Carry forward of passed components
No
 
Resit In Terminal Exam
Autumn No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Self-assessment activities

How will my Feedback be Delivered?

Not yet recorded.

Name Role
Dr Páraic Kerrigan Lecturer / Co-Lecturer