IS40950 Media Production Cultures

Academic Year 2023/2024

This module examines the unique cultural practices of media production. By focusing on cultures of production within the communication industries, this module will enable students to examine and interrogate spaces of media production. In doing so, it will focus on creative media industries that are in a constant state of change, brought about by rapid technological innovation and the increasingly dynamic relationship between audience and producer. The module provides a basis for aspiring media professionals that will familiarize them with production practices and professions of varying aspects of communications and media. To that end, industrial and critical practices, production studies research and equality, diversity and inclusion in the industry will form the basis of the course. In examining these facets, the module blends both theoretical and practical components, challenging students to research and interview communications professionals, while also devising their own production projects, such as podcasts, short video content and/or social media content.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module students should be able to:

1. Understand the essentials of theory and practice in media production cultures.

2. Equip students with conceptual and methodological tools to carry out primary research with media professionals.

3. Build a basic foundational knowledge and framework in production practices.

4. Understand issues of diversity and inclusion within the communications and media industry.

5. Develop and pitch a project proposal following principles learned in the module.

Indicative Module Content:

- Production Cultures and Media Industries

- The Production of Selves and Others

- Production Centres and Peripheries

- Case Studies in Production Cultures and Media Work

- Equality, Diversity and Inclusion in Production Cultures

Student Effort Hours: 
Student Effort Type Hours
Specified Learning Activities


Autonomous Student Learning




Online Learning




Approaches to Teaching and Learning:
This module includes lectures and seminars which involve discussion and debate as well and viewing/listening and critical examination of texts and materials. Guest lectures and demonstrations are also included where appropriate. 
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Assignment: Media and Communications Production Plan and Pitch
Media Content Creation and Management
Unspecified n/a Graded No


Fieldwork: Researching Production Cultures and Media Professionals Unspecified n/a Graded No


Carry forward of passed components
Resit In Terminal Exam
Summer No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Self-assessment activities

How will my Feedback be Delivered?

Not yet recorded.

Mayer, Vicki, Banks, Miranda J., and Caldwell, J. (2009). Production Studies: Cultural Studies of Media Industries. London: Routledge.

O'Brien, Anne. (2019). Women, Inequality and Media Work. London: Routledge.
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Lecture Offering 1 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Wed 15:00 - 16:50