Learning Outcomes:
On completion of this module students should be able to:
1. demonstrate understanding of the historical development of media and communication theories
2. summarise and apply a range of approaches, models, and/or concepts to examples of media and communication
4. synthesise and/or critique key theories in the analysis of media and communication
5. effectively communicate complex concepts in written form.
Indicative Module Content:
Media effects
Media frames
Culture industry
Ideology and interpellation
Semiotics and representation
Active audience and reception theory
Affect approaches
Mediated community
Public sphere
Communication technologies
Social shaping of technology