Learning Outcomes:
Student will develop a
1. Familiarity with the history of the development of communication theory
2. Knowledge of a range of theories, models and concepts in communication theory and their relevance to research and practice
3. Ability to recognise and articulate structures, processes and semantic aspects of communication
4. Strong foundation in communication theory to support further media modules
Indicative Module Content:
Communication theory foundations
Social Psychology of communication
Mass communication and media effects
Communication industries – cultural and commercial
Semiotics & Representation
Audience & Reception theories
Technology & theory: Social Construction, Technological Determinism
Intercultural communication
Hegemony & Critical Theory
The public sphere
Globalization and Network Society
Consumer culture and citizenship
Agendas and Frames
Moral Panic
Media and Power
Digital media history