Learning Outcomes:
On successful completion of this module, you should be able to:
* Understand the concepts behind Agile design methods
* Recognise the importance of user research methods in the design and evaluation of information architectures and site navigation
* Design and employ card sorting and tree testing to test information architectures and site navigation
* Design appropriate website labelling systems and sitemaps
* Document and use website user personas and customer journey maps
* Understand and create basic website metadata
Indicative Module Content:
* Agile development
* User research
* User requirements
* Understanding and communicating about content
* Labelling
* Card sorting
* Information Architecture patterns
* Search and SEO
* Sitemaps
* Tree testing and navigation