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Curricular information is subject to change
On successful completion of this module, you should be able to:
o Understand the primary functions of an information architect.
o Evaluate and document the information architecture and navigation of websites
for a range of platforms, including mobiles, tablets and desktops.
o Document website user personae and customer journey maps.
o Understand the fundamentals of classification, navigation, labelling and search
systems and be able to apply these fundamentals to website design.
o Design sitemaps
o Create basic website metadata
* User requirements
* Understanding and communicating about content
* Classification schemes
* Information Architecture (IA) patterns
* Creating an IA
* Search and SEO
* Designing navigation
* Testing IA and navigation
|Student Effort Type||Hours|
|Specified Learning Activities||
|Autonomous Student Learning||
Not applicable to this module.
|Description||Timing||Component Scale||% of Final Grade|
|Assignment: Search Engine Optimisation||Week 8||n/a||Graded||No||
|Assignment: IA and Navigation Report||Coursework (End of Trimester)||n/a||Graded||No||
|Assignment: Personas and Customer journey map||Week 4||n/a||Graded||No||
|Resit In||Terminal Exam|
• Feedback individually to students, post-assessment
|Mr Andrew Woods||Lecturer / Co-Lecturer|