Learning Outcomes:
On successful completion of this module, students should be able to:
• Demonstrate understanding of the concept of an entrepreneurial mindset and why it is so important for all of us in our everyday lives
• Demonstrate understanding of the principle of problem-solution fit as well as product-market fit
• Application of the following to a new venture; lean startup tools and techniques such as ideation, customer discovery, empathy mapping, customer journey mapping, business model canvas, prototyping, testing and pitching
• Critically analyse the challenges and benefits associated with working in teams
• Understand that failures along the way can be opportunities and how to capitalise on those opportunities
• Practice pitching and presenting ideas and concepts clearly and professionally in a safe environment
Indicative Module Content:
• Identifying and defining problems-to-be-solved (jobs-to-be-done, pains and gains) using customer discovery techniques such as interviews, observation and secondary research
• Generating solutions for problems defined through brainstorming, empathy mapping and customer journey mapping
• Value proposition design: identifying value propositions for chosen customer segments
• Business model canvas; taking a helicopter view of your new venture
• Prototyping, experimentation and testing
• Iterating and pivoting
• Pitching