IA50000 Communicating for Impact

Academic Year 2023/2024

Please note this module is designed for Graduate Taught and Graduate Research students. This module cannot be taken by UCD undergraduate students.

The purpose of this module is to enable students to effectively communicate their ideas, project, research or potential venture to a broad range of audiences both in person and online.

Students will be introduced to Storytelling, Pitching concepts and using creative thinking to expand perspective on sharing their research. Participants will learn to distil their ideas to their essence, to gain an in-depth understanding of their audience and to engage with their ideas in a creative and effective way.

As part of the module, each student has the opportunity to create their own short video that showcases their idea, project, research or potential venture. Previous students have used these videos at conferences, to pitch for funding, and to network with others. (Please note that no prior experience of video making is required).

Through collaboration in multidisciplinary teams, students will gain insights into their project from different perspectives and have the opportunity to create a network of peers.

UCD Innovation Academy

At the UCD Innovation Academy, we are a group of Educator Practitioners with extensive real-world experience as academics, business and social entrepreneurs, tech thinkers, creative professionals and design thinking practitioners.

We take an action-oriented approach to learning, with a combination of individual, group and class tasks and activities, including discussions, presentations and reflection. All of our teaching is grounded in academic rigour, and our focus is on ‘learning from doing’ in a real-world context.

**Enrolment in an Innovation Academy module means a commitment to active participation and engagement, which necessitates attendance at all scheduled classes.**

Class Size : We limit our class size to 36 students or less. We require a minimum of 16 participants to ensure enough people for teamwork and a dynamic classroom environment. On very rare occasions, if fewer than 16 registered students register, we will offer students the opportunity to join another class.

COVID-19 : Our courses will be run in accordance with good practice, University and Government guidelines around COVID-19. Please note we may need to change our delivery format in light of updated guidelines or circumstances.


Show/hide contentOpenClose All

Curricular information is subject to change

Learning Outcomes:

On completion, participants should be able to:
* identify, understand and assess the most innovative aspects of their projects
* demonstrate the ability to conceive and design potential opportunities for themselves and opportunities which may emerge in collaboration with others
* present and communicate opportunities arising from their work or wider interests in a creative, informative and stimulating way to their peers, the larger community and with society in general
* develop storytelling skills
* identify a target audience for their concepts and projects
* adapt the communication of their ideas depending on the audience
* display initiative in the development of a communication project from inception to completion
* utilise team dynamics in the development of a project with personal objectives

Indicative Module Content:

* Creativity Challenges
* Value Proposition Canvas
* Empathy Mapping
* Visual communication techniques
* Pitching techniques
* Communication via the medium of video
* Reflective practice

Student Effort Hours: 
Student Effort Type Hours
Specified Learning Activities


Autonomous Student Learning




Small Group






Approaches to Teaching and Learning:
Active/task-based learning
Peer and group work
Reflective learning
Enquiry & problem-based learning
Student presentations/video
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Presentation: 3 minute video communicating research. Throughout the Trimester n/a Pass/Fail Grade Scale Yes


Attendance: This module requires active participation and engagement, which necessitates attendance at ALL scheduled classes. Throughout the Trimester n/a Pass/Fail Grade Scale Yes


Assignment: Personal Reflection Throughout the Trimester n/a Pass/Fail Grade Scale Yes


Carry forward of passed components
Remediation Type Remediation Timing
Repeat Within Two Trimesters
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Facilitators will give verbal feedback on classroom based continuous assessment activities such as presentations, presentation materials and other deliverables. There will be opportunity for peer feedback on the video deliverable.

Name Role
Ann Foulds Lecturer / Co-Lecturer
Ms Fiona Martin Lecturer / Co-Lecturer
Anh Nguyen Quoc Tutor
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Workshop Offering 51 Week(s) - 38 Fri 10:00 - 14:50
Workshop Offering 51 Week(s) - 38 Mon 10:00 - 16:50
Workshop Offering 51 Week(s) - 38 Thurs 10:00 - 16:50
Workshop Offering 51 Week(s) - 38 Tues 10:00 - 16:50
Workshop Offering 51 Week(s) - 38 Wed 10:00 - 16:50