IA50000 Communicating for Impact

Academic Year 2022/2023

Please note this module is designed for Graduate Taught and Graduate Research students. This module cannot be taken by UCD undergraduate students.

The purpose of this module is to enable students to effectively communicate their ideas, project, research or potential venture to a broad range of audiences both in person and online.

Students will be introduced to entrepreneurial tools and skills such as Empathy Mapping, Pitching, Story-Telling and the Value Proposition Canvas, and learn to distil their ideas to their essence, to gain an in-depth understanding of their audience and to engage with their ideas in a creative and effective way.
As part of the module, each student has the opportunity to create their own 3-minute video that showcases their idea, project, research or potential venture. Previous students have used these videos at conferences, to pitch for funding, and to network with others. (Please note that no prior experience of video making is required).
Through collaboration in multidisciplinary teams, students will gain insights into their project from different perspectives and have the opportunity to create a network of peers.

UCD Innovation Academy

**Enrolment on an Innovation Academy module means a commitment to active participation and engagement, which necessitates full attendance at all scheduled classes**

At the UCD Innovation Academy, we are a group of Educator Practitioners with extensive real-world experience as academics, business and social entrepreneurs, tech thinkers, creative professionals and design thinking practitioners.

We take an action-oriented approach to learning, with a combination of individual, group and class tasks and activities, including discussions, presentations and reflection. All of our teaching is grounded in academic rigour. Our focus is on ‘learning by doing’ in a real-world context. Classes include a combination of individual and team tasks and activities, along with discussions, presentations and reflection.

Note on Class Size: Due to the interactive nature of our programmes - we aim for a class size of no more than 36 students to ensure a quality experience for all. We also require a minimum of 16 participants to ensure enough people for teamwork and a dynamic classroom environment. On very rare occasions, if we have less than 16 registered students we will aim to offer students the opportunity to join another class.

Note on COVID-19: All our courses will be run in accordance with good practice, University and Government guidelines around COVID-19.

www.innovationacademy.ie

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Curricular information is subject to change

Learning Outcomes:

On completion, participants should be able to:
* identify, understand and assess the most innovative aspects of their projects
* demonstrate the ability to conceive and design potential opportunities for themselves and opportunities which may emerge in collaboration with others
* present and communicate opportunities arising from their work or wider interests in a creative, informative and stimulating way to their peers, the larger community and with society in general
* develop storytelling skills
* identify a target audience for their concepts and projects
* adapt the communication of their ideas depending on the audience
* display initiative in the development of a communication project from inception to completion
* utilise team dynamics in the development of a project with personal objectives

Indicative Module Content:

* Creativity Challenges
* Value Proposition Canvas
* Empathy Mapping
* Visual communication techniques
* Pitching techniques
* Communication via the medium of video
* Reflective practice

Student Effort Hours: 
Student Effort Type Hours
Specified Learning Activities

50

Autonomous Student Learning

30

Lectures

5

Small Group

5

Practical

10

Total

100

Approaches to Teaching and Learning:
Active/task-based learning
Peer and group work
Reflective learning
Enquiry & problem-based learning
Student presentations/video
 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Attendance: This module requires active participation and engagement, which necessitates attendance at ALL scheduled classes (80% attendance is required to pass this component).
Throughout the Trimester n/a Pass/Fail Grade Scale Yes

30

Presentation: 3 minute video communicating research. Throughout the Trimester n/a Pass/Fail Grade Scale Yes

40

Assignment: Personal Reflection Throughout the Trimester n/a Pass/Fail Grade Scale Yes

30


Carry forward of passed components
No
 
Remediation Type Remediation Timing
Repeat Within Two Trimesters
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Facilitators will give verbal feedback on classroom based continuous assessment activities such as presentations, presentation materials and other deliverables. There will be opportunity for peer feedback on the video deliverable.

Name Role
Ann Foulds Lecturer / Co-Lecturer
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
 
Summer
     
Workshop Offering 51 Week(s) - 38 Fri 10:00 - 16:50
Workshop Offering 51 Week(s) - 38 Mon 10:00 - 16:50
Workshop Offering 51 Week(s) - 38 Thurs 10:00 - 16:50
Workshop Offering 51 Week(s) - 38 Tues 10:00 - 16:50
Workshop Offering 51 Week(s) - 38 Wed 10:00 - 16:50
Summer