IA40120 Communicating for Impact

Academic Year 2020/2021

***All UCD Innovation Academy modules are delivered online in the 2020/21 Academic Year. Classes will run from 9.30am –4.30pm each day with a combination of live online classes, self-directed learning and group activities. See https://www.innovators.ie for more info and testimonials from our students.***

The purpose of this module is to enable students to effectively communicate their ideas, project, research or potential venture to a broad range of audiences both in person and online.

Students will be introduced to entrepreneurial tools and skills such as Empathy Mapping, Pitching, Story-Telling and the Value Proposition Canvas, and learn distil their ideas to their essence, to gain an in-depth understanding of their audience and to engage with their ideas in a creative and effective way.

As part of the module, each student is supported in creating their own 3-minute video that showcases their idea, project, research or potential venture. Previous students have used these videos at conferences, to pitch for funding, and to network with others. (Please note that no prior experience of video making is required)

Through collaboration in multidisciplinary teams, students will gain insights into their project from different perspectives and have the opportunity to create a network of peers.

UCD Innovation Academy  
At the UCD Innovation Academy, we are a group of Educator Practitioners with extensive real-world experience as academics, business and social entrepreneurs, tech thinkers, creative professionals and design thinking practitioners. 
We take an action-oriented approach to learning, with a combination of individual, group and class tasks and activities, including discussions, presentations and reflection. All of our teaching is grounded in academic rigor, but our focus is on ‘learning by doing’ in a real-world context.
**Enrolment on an Innovation Academy module means a commitment to active participation and engagement, which necessitates attendance at all scheduled classes** 


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Curricular information is subject to change

Learning Outcomes:

On completion, participants should be able to:

• identify and assess the most innovative aspects of their projects
• recognise potential opportunities for themselves and opportunities which may emerge in collaboration with others
• present opportunities arising from their work or wider interests in a creative, informative and stimulating way
• develop storytelling skills
• identify a target audience for their concepts and projects
• modify the communication of their ideas depending on the audience
• display initiative in the development of a communication project from inception to completion
• utilise team dynamics in the development of a project with personal objectives.

Indicative Module Content:

• Creativity Challenges
• Value Proposition Canvas
• Empathy Mapping
• Visual communication techniques
• Pitching techniques
• Video-making in the context of communication
• Reflective practice

Student Effort Hours: 
Student Effort Type Hours


Small Group




Specified Learning Activities


Autonomous Student Learning




Approaches to Teaching and Learning:
Active/task-based learning
Peer and group work
Reflective learning
Enquiry & problem-based learning
Student presentations/video

Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Opportunity Generation & Recog (GEMP40120)

Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Presentation: 3 minute video communicating research. Throughout the Trimester n/a Pass/Fail Grade Scale Yes


Assignment: Personal Reflection Throughout the Trimester n/a Pass/Fail Grade Scale Yes


Attendance: This module requires active participation and engagement, which necessitates attendance at ALL scheduled classes (80% attendance is required to pass this component). Throughout the Trimester n/a Pass/Fail Grade Scale Yes


Carry forward of passed components
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Feedback will be given to students upon request. This will include feedback based on their participation during the module and their deliverables.

Name Role
Ms Orlaith McGourty Lecturer / Co-Lecturer