IA20170 Essentials of Entrepreneurship (OL)

Academic Year 2021/2022


In a rapidly changing world, people in all sectors need to think more creatively, innovatively and entrepreneurially in order to develop new ventures, create sustainable solutions to real problems, make effective decisions and improve existing organisations, . In this module, the learner will be introduced to key theories, models and concepts of entrepreneurship which can be applied in real-world settings.

The entrepreneurial mindset focuses on who you are, what you know and who you know rather than what you need. It is an approach where action trumps everything, where the focus is on our own experience of doing and learning from doing rather than procrastination. The entrepreneurial mindset believes that collaboration, team working and community resilience promote success. It is a mindset that views calculated risk as key to success. The entrepreneur sees failure as a means to learn rather than a lack of success. The entrepreneurial mindset refers to a specific state of mind which orientates human conduct towards entrepreneurial activities and outcomes. Individuals with entrepreneurial mindsets are often drawn to opportunities, innovation and new value creation.

The module is highly experiential and students will work on developing and pitching new venture concepts.

This module is suitable for students from any discipline and for those who are interested in both entrepreneurship and intrapreneurship (innovating within organisations).

The module objectives are as follows:

• To Identify and explore introductory concepts of entrepreneurial endeavour
• To familiarise the learner with the concept & core elements of an entrepreneurial mindset and how this can be applied in innovative real world contexts.
• To equip the learner with the necessary knowledge, skill and competence to utilise an entrepreneurial mindset in an applied setting.


This module runs twice over 2021/22

January 5th, 6th, 7th, 10th, 11th ("Live Online" via Zoom)
09:30 to 13:30 live online each day, 2.30-4.30pm independent and teamwork in the afternoons.


March 14th, 15th, 16th, 18th, & Sat 19th [i.e. not 17th St Patrick's Day] ("Live Online" via Zoom)
09:30 to 13:30 live online each day, 2.30-4.30pm independent and teamwork in the afternoons.

"Live online" is a highly interactive and dynamic approach to online learning consisting of class discussions, breakout rooms, mini-breaks and team activities and projects throughout the week.

You must be available to attend and participate 9.30am-4.30pm every day of the module and complete any small pre work tasks and module deliverables.

At the UCD Innovation Academy, we are Educator Practitioners with extensive real-world experience as academics, business and social entrepreneurs, tech thinkers, creative professionals and design thinking practitioners.

Our teaching is grounded in academic rigour. Our focus is on ‘learning by doing’ in a real-world context. Classes include a combination of individual and team tasks and activities, along with discussions, presentations and reflection.

Enrolment on an Innovation Academy module means a commitment to active participation and engagement, which necessitates attendance at all scheduled classes.

“The teaching team generated a spirit of camaraderie among students of diverse academic disciplines and backgrounds. The exercises and tasks have been brilliantly adapted to work in the virtual world, and I found them challenging and engaging.” 2020 Student

Class Size : We limit our class size to 36 students or less. We require a minimum of 16 participants to ensure enough people for teamwork and a dynamic classroom environment. On very rare occasions, if fewer than 16 registered students register, we will offer students the opportunity to join another class.


Show/hide contentOpenClose All

Curricular information is subject to change

Learning Outcomes:

On completion of this module, learners should be able to:

• Demonstrate a practical understanding of how entrepreneurial thought and action may be applied to opportunities of all kinds including new ventures as well as innovation within existing organisations
• Develop the ability to understand the fundamental concepts and tools that help develop entrepreneurial ventures and that may be applied to real world situations and opportunities
• Gain an understanding of the fundamental skills of creativity, teamwork and communication necessary for the successful development of an idea
• Develop the ability to see new opportunities
• Develop, define and clearly communicate a new venture concept or initiative in an efficient, effective and compelling manner
• Recognise the value of feedback to enhance problem solving.

Indicative Module Content:

• Creative Thinking: Exploring creativity through tasks, techniques and discussion
• Innovation Sprint: Solving real-world problems set by host organisations
• Idea Generation Techniques & Ideation Tools
• Design Thinking
• De Bono Thinking Methods
• Narrative Structure for Pitching and Presenting
• Teamwork Frameworks: Theory and Practice
• Tools for Reflective Practice

Student Effort Hours: 
Student Effort Type Hours
Specified Learning Activities


Autonomous Student Learning




Small Group






Approaches to Teaching and Learning:
All Innovation Academy modules take a 'learning by doing' approach, combining individual, and group activities and tasks including presentations, discussion and reflection. Guest speakers will share their own experiences and lessons learnt.

• Active/task-based learning
• Real-world challenges set by host organisations
• Peer and Group work
• Reflective Learning
• Enquiry & Problem-based learning
• Student Presentations 
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
IA20020 - Essentials of Entrepreneurship

Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Presentation: Team Project Presentation Throughout the Trimester n/a Pass/Fail Grade Scale Yes


Assignment: Reflection Report Throughout the Trimester n/a Pass/Fail Grade Scale Yes


Continuous Assessment: Online and offline tasks and activities Throughout the Trimester n/a Pass/Fail Grade Scale Yes


Attendance: This module requires active participation and engagement, which necessitates attendance at ALL scheduled classes (80% attendance is required to pass this component) . Throughout the Trimester n/a Pass/Fail Grade Scale Yes


Carry forward of passed components
Remediation Type Remediation Timing
Repeat Within Two Trimesters
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

Name Role
Dr Mairead Pratschke Lecturer / Co-Lecturer
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Workshop Offering 1 Week(s) - 17 Fri 09:00 - 16:50
Workshop Offering 1 Week(s) - 18 Mon 09:00 - 16:50
Workshop Offering 1 Week(s) - 17 Thurs 09:00 - 16:50
Workshop Offering 1 Week(s) - 18 Tues 09:00 - 16:50
Workshop Offering 1 Week(s) - 17 Wed 09:00 - 16:50
Workshop Offering 1 Week(s) - 27 Fri 09:00 - 16:50
Workshop Offering 1 Week(s) - 27 Mon 09:00 - 16:50
Workshop Offering 1 Week(s) - 27 Sat 09:00 - 16:50
Workshop Offering 1 Week(s) - 27 Tues 09:00 - 16:50
Workshop Offering 1 Week(s) - 27 Wed 09:00 - 16:50