IA20170 Essentials of Entrepreneurship (OL)

Academic Year 2023/2024


In a rapidly changing world, people in all sectors need to think more creatively, innovatively and entrepreneurially in order to develop new ventures, create sustainable solutions to real problems, make effective decisions and improve existing organisations, . In this module, the learner will be introduced to key theories, models and concepts of entrepreneurship which can be applied in real-world settings.

The entrepreneurial mindset focuses on who you are, what you know and who you know rather than what you need. It is an approach where action trumps everything, where the focus is on our own experience of doing and learning from doing rather than procrastination. The entrepreneurial mindset believes that collaboration, team working and community resilience promote success. It is a mindset that views calculated risk as key to success. The entrepreneur sees failure as a means to learn rather than a lack of success. The entrepreneurial mindset refers to a specific state of mind which orientates human conduct towards entrepreneurial activities and outcomes. Individuals with entrepreneurial mindsets are often drawn to opportunities, innovation and new value creation.

The module is highly experiential and students will work on developing and pitching new venture concepts.

This module is suitable for students from any discipline.

UCD Innovation Academy

At the UCD Innovation Academy, we are Educator Practitioners with extensive real-world experience as academics, business and social entrepreneurs, tech thinkers, creative professionals and design thinking practitioners.

Our focus is on ‘learning by doing’ in a real-world context. Classes include a combination of individual and team tasks and activities, along with discussions, presentations and reflection.

Enrolment on an Innovation Academy module means a commitment to active participation and engagement, which necessitates attendance at all scheduled classes.


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Curricular information is subject to change

Learning Outcomes:

On completion of this module, learners should be able to:

• Demonstrate a practical understanding of how entrepreneurial thought and action may be applied to opportunities of all kinds including new ventures as well as innovation within existing organisations
• Develop the ability to understand the fundamental concepts and tools that help develop entrepreneurial ventures and that may be applied to real world situations and opportunities
• Gain an understanding of the fundamental skills of creativity, teamwork and communication necessary for the successful development of an idea
• Develop the ability to see new opportunities
• Develop, define and clearly communicate a new venture concept or initiative in an efficient, effective and compelling manner
• Recognise the value of feedback to enhance problem solving.

Indicative Module Content:

Entrepreneurs view the world around them in terms of problem-solution fit. The entrepreneurial mindset is to first and foremost clearly define the problem-to-be-solved. This is discovered by observing and talking to potential customers or users about their needs, wants, pains and gains. This is the difficult part. Only after that do you move on to the easier part whereby you ideate a number of alternative, creative solutions to the defined problem. The mindset is to then carry out tests or experiments to identify the best solution by prototyping minimal viable products (MVPs). This cycle of trying to find 'fit' is very much an iterative process.

This module will embrace the ideas and concepts above by facilitating students to practice key innovation and entrepreneurial tools and techniques and develop life-skills including creative confidence, curiosity, communication, collaboration and commitment. This module will also enable student teams to develop a commercial, social or community venture. The module will allow students to apply tools and techniques to their own ideas for new ventures.

Students will identify and define problems-to-be-solved (jobs-to-be-done, pains and gains) and develop prototyped solutions using key tools and concepts such as:

• Customer discovery interviews, observation and secondary research
• Generating innovative solutions for problems defined through ideation and empathy mapping
• Value proposition design and articulating value for chosen customer segments
• Business Model Canvas
• The Effectuation Process (Sarasvathy 2008)
• Prototyping, experimentation and testing
• Iterating and pivoting a concept
• Pitching and Presenting in a safe environment

Student Effort Hours: 
Student Effort Type Hours


Small Group




Specified Learning Activities


Autonomous Student Learning




Approaches to Teaching and Learning:
All Innovation Academy modules take a 'learning by doing' approach, combining individual, and group activities and tasks including presentations, discussion and reflection. Guest speakers will share their own experiences and lessons learnt.

On completion of this module, participants should be able to:

• Active/task-based learning
• Peer and Group work
• Reflective Learning
• Enquiry & Problem-based learning
• Student Presentations 
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
IA20020 - Essentials of Entrepreneurship

Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Attendance: This module requires active participation and engagement, which necessitates attendance at ALL scheduled classes Throughout the Trimester n/a Pass/Fail Grade Scale Yes


Presentation: Team Project Presentation Throughout the Trimester n/a Pass/Fail Grade Scale Yes


Assignment: Reflection Report Throughout the Trimester n/a Pass/Fail Grade Scale Yes


Continuous Assessment: Online and offline tasks and activities Throughout the Trimester n/a Pass/Fail Grade Scale Yes


Carry forward of passed components
Remediation Type Remediation Timing
Repeat Within Two Trimesters
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
by Alexander Osterwalder and Yves Pigneur

The Lean Startup
by Eric Ries
Name Role
Mr Fergal Brophy Lecturer / Co-Lecturer
Ms Jiaqi Zhang Lecturer / Co-Lecturer
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Workshop Offering 1 Week(s) - 17 Fri 09:00 - 16:50
Workshop Offering 1 Week(s) - 18 Mon 09:00 - 16:50
Workshop Offering 1 Week(s) - 17 Thurs 09:00 - 16:50
Workshop Offering 1 Week(s) - 18 Tues 09:00 - 16:50
Workshop Offering 1 Week(s) - 28 Fri 09:00 - 16:50
Workshop Offering 1 Week(s) - 28 Thurs 09:00 - 16:50
Workshop Offering 1 Week(s) - 28 Tues 09:00 - 16:50
Workshop Offering 1 Week(s) - 28 Wed 09:00 - 16:50