Learning Outcomes:
• Understand common academic structures and characteristics of German third-level institutions and reflect on the historical status and development of third-level education in Germany.
• Understand and use, both orally and in writing, key vocabulary and linguistic structures particular to academic German.
• Be able to read and discuss press articles relating to commerce and third-level education and to reflect on the rhetorical strategies adopted in such source texts.
• Be able to describe and discuss critically, in appropriate written and spoken German, key cultural characteristics of the German business sector, the role, status and function of commerce education in Germany and the relationship between Germany and the EU.
Indicative Module Content:
This module focuses on historical/current affairs (business related) in German-speaking countries. Students will also engage with marketing strategies and develop a product that they will then present to their fellow students. This is done through German, employing presentational skills that will be relevant for the year abroad. This leads to the last part of the module which focuses on cultural awareness for the semester abroad.