Learning Outcomes:
On successful completion of this module, a student should be able to:
• Understand the key pillars of effective communication and be equipped to deploy their skills in a modern corporate environment.
• Understand the concepts of persuasion and influence and how such understanding can contribute to their own personal effectiveness.
• Differentiate between different communications forms (written, verbal and non verbal) and be confident in calling upon such forms in the 21st century workplace.
• Critically evaluate online and traditional media content, with the aim of becoming strongly media literate.
• Demonstrate the skills necessary to produce and publish effective content on digital and social channels.
• Understand the communications tactics and strategies used by organisations to address reputational challenges, particularly those arising from digital channels.
• Demonstrate skills for the analysis and evaluation of arguments and evidence in the academic literature.
Indicative Module Content:
This module revolves around all forms of communication- verbal, written, visual, non verbal,
so the module will explore all these facets individually as part of the content. All content
will ultimately relate to organizational communication