FIN2001S Economics and Market Innovations

Academic Year 2021/2022

"This Module is designed to provide students with an introduction to economics with a particular focus on moving from the traditional single sided platforms to multi-sided platforms. This module examines the role of network effects in business, where adding customers attracts new customers. Rather than adding large numbers of a single type of customer, multi-sided platforms focus on attracting different types of customers (indirect network effects). We refer to these types of businesses as multi-sided platforms or matchmakers. Their business it is to connect one group of customers with another group of customers and they represent some of the most successful corporations operating today, including Alibaba, Facebook, Airbnb and Uber. Critically the conventional economic rules that apply to single sided platforms breakdown when we consider the case of multi-sided platforms. The role of technology and the extent of interconnectedness will be to the fore when examining multi-sided platforms.

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Curricular information is subject to change

Learning Outcomes:

On completing this module, students will be expected to be able to:
1) Understand and describe the key features and challenges in relation to allocation.
2) Demonstrate an understanding of firm behaviour within a single sided platform setting.
3) Explain the importance of networks in economics.
4) Describe the implications of increased interconnectedness on the allocation process.
5) Explain the importance and the fundamental elements associated with multisided platforms."

Student Effort Hours: 
Student Effort Type Hours
Lectures

20

Specified Learning Activities

85

Autonomous Student Learning

102

Total

207

Approaches to Teaching and Learning:
Students will attend classes for this module and have the opportunity to engage in active learning during these sessions. There will be in-class discussion and group work to analyse module concepts. Where appropriate, the module will incorporate case based learning 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Equivalents:
Economic Policy and the Global (ECON2001S)


 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Group Project: Group Project Varies over the Trimester n/a Graded No

30

Examination: Examination 2 hour End of Trimester Exam No Graded No

60

Continuous Assessment: Participation Varies over the Trimester n/a Graded No

10


Carry forward of passed components
No
 
Resit In Terminal Exam
Spring Yes - 2 Hour
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Name Role
Dr Christina Burke Tutor
Ms Michele Connolly Tutor
Mrs Edna Eugenia Da Silva Tutor
Miss Clare Griffin Tutor
Shirley Ho Tutor
Ho Pak Kin Tutor
Professor Cal Muckley Tutor
Rachel Sim Tutor
Rodney Sim Tutor
Chee Shong Tan Tutor
Charlene Tan Puay Koon Tutor
Hean Hoo Wong Tutor
Yung Chiang Yang Tutor
Siti Zarifah Tutor