FDSC50020 Media Skills Agriculture &Food

Academic Year 2021/2022

Public engagement is an increasingly recognised requirement for researchers, especially in the area of agriculture, food and nutrition where misinformation in the media is rife. Developing a knowledge for the way the media cover science and from that a narrative of how to tell the story of your research in and engaging and impactful way is an invaluable skill.

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Curricular information is subject to change

Learning Outcomes:

By the end of this module students should
- Be able to talk about their research in a way that is clear and understandable by a non-science audience
- Have the experience of doing a radio interview and receive feedback
- Have the experience of writing a newspaper article
- Understand the role of social media in disseminating their research findings
- Understand the importance and factors to be considered in Public Engagement activities

Indicative Module Content:

How the media cover science
Examples of good communication
Prep for a radio interview
media writing workshop
social media - twitter, blogs and beyond

Student Effort Hours: 
Student Effort Type Hours
Specified Learning Activities


Autonomous Student Learning




Small Group




Approaches to Teaching and Learning:
Critical writing
reflective learning
radio interviews
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Assignment: Assignment is in the form of a public engagement. Students are required to be involved in science week, start a blog, write a newspaper article or give a talk about their research Coursework (End of Trimester) n/a Pass/Fail Grade Scale Yes


Carry forward of passed components
Resit In Terminal Exam
Autumn No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Not yet recorded.