FDSC40820 Science Communication

Academic Year 2023/2024

Public engagement is an increasingly recognised requirement for researchers, especially in agriculture, food and nutrition where misinformation in the media is rife. Developing a knowledge of the way the media covers science and from that a narrative of how to tell the story of your research in an engaging and impactful way is an invaluable skill.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module Fellows will be able to:
1. Communicate their research in a way that is understandable to a non-specialist audience
2. Conduct a radio interview on their research or a newspaper article on their research
3. Appreciate the role of social media in disseminating their research findings
4. Understand the factors to be considered in a Public Engagement activity
5. Produce a press release on their area of research
6. Optimise their digital presence with a view to disseminating their research

Student Effort Hours: 
Student Effort Type Hours
Lectures

15
Specified Learning Activities

10
Autonomous Student Learning

40
Total

65
Approaches to Teaching and Learning:
lectures, workshops and tutorials 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Assignment: Do a radio interview and write a piece for publication in a newspaper Throughout the Trimester n/a Pass/Fail Grade Scale No

100

Carry forward of passed components
No
 
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

Name Role
Ms Laura Rice Tutor
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
 

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