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Curricular information is subject to change
Indicative Learning outcomes
The expected specific learning outcomes for the module include:
1. Develop an appreciation of the Irish and global food markets.
2. Ability to understand and explain the challenges and opportunities presented in dealing with the retail multiples.
3. Analysis of the existing and potential segmentation of the food market.
4. Identify possible new product opportunities in segmented markets.
5. Achieve a competence in creating and developing new food product or service opportunities.
6. Understand the basic principles of management, including operations, marketing and finance management of food businesses.
7. Apply the basic principles of management, business development and entrepreneurship by developing a realistic business plan.
8. Develop and implement team and leadership skills by significantly contributing to a team project.
The topics covered in this module include
- The Irish food industry and the global market.
- Management: theory and practice.
- Operations management.
- Marketing management.
- Business strategy.
|Student Effort Type||Hours|
|Specified Learning Activities||
|Autonomous Student Learning||
Not applicable to this module.
|Description||Timing||Component Scale||% of Final Grade|
|Continuous Assessment: Regular MCQs/Short answer questions and other assessments||Throughout the Trimester||n/a||Standard conversion grade scale 40%||Yes||
|Continuous Assessment: Development of project (group presentation and report) and attendance.||Throughout the Trimester||n/a||Standard conversion grade scale 40%||No||
|Resit In||Terminal Exam|
• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Self-assessment activities
Post-assessment feedback (where no further similar assessment is scheduled) will take the form of grades and/or feedback comments indicating areas for improvement. Students may make an appointment to discuss assessment grades at a time convenient to both Module coordinator and the student. More important however are the feed-forward insights on the students’ learning. This module has a scheduled series of in-class assessments designed to promote team building and develop competence in food business development. Feedback will be given during the group-work sessions, prior to completing the tasks so that the feedback can feed forward to inform improved performance. These tasks then build to inform higher-stakes group project work later in the module.
|Dr Marco Garcia-Vaquero||Tutor|