Learning Outcomes:
On successful completion of the module students are expected to have a better understanding of the nature and role of marketing, the marketing process, the marketplace and customer needs, the marketing-mix decisions, etc, and being able to apply the marketing concepts to evaluate the effectiveness of marketing strategies utilized by food companies in the market places.
Indicative Module Content:
- Marketing concept and process
- Marketing strategies
- Consumers and market place
- Market segmentation, targeting and positioning
- Product and branding
- Pricing mix decisions
- Promotional mix decisions
- Place (Distribution)
- Cultural influence in marketing