Show/hide contentOpenClose All
Curricular information is subject to change
On successful completion of the module students are expected to have a better understanding of the nature and role of marketing, the marketing process, the marketplace and customer needs, the marketing-mix decisions, etc, and being able to apply the marketing concepts to evaluate the effectiveness of marketing strategies utilized by food companies in the market places.
- Marketing concept and process
- Marketing strategies
- Consumers and market place
- Market segmentation, targeting and positioning
- Product and branding
- Pricing mix decisions
- Promotional mix decisions
- Place (Distribution)
- Cultural influence in marketing
|Student Effort Type
|Specified Learning Activities
|Autonomous Student Learning
Not applicable to this module.
|Prior to relevant Programme Exam Board
• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Online automated feedback
1. Grading strategies and criteria will be communicated to the students before the assessments. 2. Feedback individually to students on an activity to draft prior to summative assessment available based on needs. 3. Feedback to students either verbally or in written post-assessment.
|Dr Fiona Lalor
|Jing Jing Wang