Learning Outcomes:
By the end of this module, students will be able to:
1. Describe the purposes and benefits of engaging diverse publics with science, recognising different cultural, social, and political contexts.
2. Compare a range of public engagement approaches (education, storytelling, media, writing, citizen science) and assess which are most suitable for specific goals and audiences.
3. Apply key skills in at least one engagement medium (e.g., podcasting, science writing, citizen science project design).
4. Collaborate with peers from different disciplinary backgrounds to design and deliver a public engagement activity.
5. Incorporate principles of inclusivity, accessibility, and ethical practice into the design of public engagement outputs.
6. Reflect on their own role in the engagement process, identifying areas for further development.
Indicative Module Content:
Indicative Module Content:
The purpose and value of public engagement with science – historical and contemporary perspectives; science in society; trust, credibility, and inclusion.
Approaches and contexts for engagement – formal and informal science education; schools, museums, community groups; teachers as trust proxies.
Storytelling in science – narrative techniques for podcasting, radio, and video; engaging diverse audiences; ethical and cultural considerations.
Science writing and digital communication – journalism, blogs, social media, creative nonfiction, and fiction as tools for engagement.
Citizen science – principles, design, and participation; case studies; opportunities and challenges.
Designing an engagement project – selecting an audience and medium; planning, accessibility, and evaluation.
Group project development – collaborative design and production of a public engagement output.
Showcasing and reflecting – presenting work to audiences; evaluating impact; reflecting on process and learning.