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Curricular information is subject to change
On successful completion of this module students should have:
1. An understanding of pricing and quantity setting in different competitive environments.
2. An understanding of strategic actions of firms regarding entry deterrence, collusion, price discrimination, product proliferation.
3. An understanding of the possible need for market intervention and regulation by government.
II Oligopoly Theory
-Quantity Determination Models
The Cournot-Nash Model (with 2 and n firms)
The Stackelberg Model
-Price Determination Models
The Bertrand Model
The Dominant Firm price leadership Model
-Limited Capacity and Price Competition Model
IV Entry and Pricing Strategy to Deter Entry: Limit Pricing
V Entry and Non-Pricing Strategy to Deter Entry
-Raising the Rival’s Cost
-Learning by Doing
VI Business Practises.
|Student Effort Type||Hours|
|Autonomous Student Learning||
Not applicable to this module.
|Description||Timing||Component Scale||% of Final Grade|
|Examination: End-of-trimester exam||2 hour End of Trimester Exam||No||Alternative linear conversion grade scale 40%||No||
|Examination: Mid-term exam||Unspecified||No||Alternative linear conversion grade scale 40%||No||
|Remediation Type||Remediation Timing|
|In-Module Resit||Prior to relevant Programme Exam Board|
|Dr Lucy Liu||Lecturer / Co-Lecturer|