Learning Outcomes:
On successful completion of this module students should have:
1. An understanding of pricing and quantity setting in different competitive environments.
2. An understanding of strategic actions of firms regarding entry deterrence, collusion, price discrimination, product proliferation.
3. An understanding of the possible need for market intervention and regulation by government.
Indicative Module Content:
Part A: Market structures
1. Perfect Competition
2. Monopoly
- Dominant firm and competitive fringe
- Durable good monopoly
3. Oligopoly
- Quantity Determination Models
The Cournot-Nash Model (with 2 and n firms)
The Stackelberg Model
- Price Determination Models
The Bertrand Model
Limited Capacity and Price Competition Model
Part B: Business strategies
1. Collusion
2. Price Discrimination
3. Product Differentiation
4. Pricing Strategy to Deter Entry: Limit Pricing
5. Non-Pricing Strategy to Deter Entry
Excess Capacity
Raising the Rival’s Cost
Learning by Doing
Product Proliferation