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Curricular information is subject to change
The aim of this module is to give you the conceptual basis and the necessary tools for understanding modern microeconomics. By the end of the module, you should have an understanding of basic microeconomic theory of consumer behaviour and the theory of the producer behaviour. You will have a clear understanding of the assumptions behind these microeconomic models and of the techniques used to analyse them. On successful completion of this module you will also have plenty of practice at problem solving through attendance at tutorials and self-directed learning.Indicative Module Content:
The course textbook is: Jeffery Perloff, Microeconomics, 7th ed., Pearson Prentice Hall International Edition.
1. Introduction: Markets and Prices
a. Nature of markets;
b. The basics of Supply and Demand.
2. Consumer Theory
a. Budget constraints; preferences; utility; choice;
b. Utility maximization and derivation of individual demand;
c. Market demand; consumer surplus; equilibrium.
3. Theory of the Firm
a. Production; isoquant; costs;
b. Cost minimization and derivation of cost function;
c. Profit maximization and derivation of firm supply and industry supply.
|Student Effort Type||Hours|
|Autonomous Student Learning||
Not applicable to this module.
|Description||Timing||Component Scale||% of Final Grade|
|Examination: Written test||2 hour End of Trimester Exam||No||Alternative linear conversion grade scale 40%||No||
|Multiple Choice Questionnaire: MCQ Test||Week 8||n/a||Alternative linear conversion grade scale 40%||No||
|Assignment: Industry Analysis Assessment||Week 7||n/a||Alternative linear conversion grade scale 40%||No||
|Remediation Type||Remediation Timing|
|In-Module Resit||Prior to relevant Programme Exam Board|
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Online automated feedback
Not yet recorded.
|Professor Aisling Reynolds-Feighan||Lecturer / Co-Lecturer|