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Curricular information is subject to change
Upon competition of the module students will be able to
● Discuss and engage in critical debates regarding how the public is interpreted as an audience and / or a participant (or not) for arts and culture
● Identify and assess the tools and techniques of engaging with the public
● Identify and discuss the challenges of applying techniques
● gain an in-depth knowledge of the key principles of marketing and its application in the Arts/Cultural sector
● evaluate the role of marketing in the corporate context of an arts organisation;
The Marketing cycle, Marketing Mix, Understanding and researching target audiences, understanding marketing in a wider organisational context, public relations, different forms of marketing communications, co-programming with the public, accessibility
Student Effort Type | Hours |
---|---|
Seminar (or Webinar) | 22 |
Specified Learning Activities | 48 |
Autonomous Student Learning | 55 |
Total | 125 |
An honours university degree at minimum level of 2.2 and work experience in the cultural sector. Selection is by short-listing and interview.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Group Project: Marketing Plan | Unspecified | n/a | Graded | No | 50 |
Essay: Reflective essay on Audience Engagement | Unspecified | n/a | Graded | No | 50 |
Resit In | Terminal Exam |
---|---|
Spring | No |
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
For group assignments, shared feedback will be posted to all group members, post-assesment. For individual assignments, feedback will be shared with individual students post assessment. Both will be in the form of substantial written feedback, posted to Brightspace individually for each student, following submission. Criteria for each assessment is detailed in the syllabus.
Name | Role |
---|---|
Dr Annette Clancy | Lecturer / Co-Lecturer |