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Curricular information is subject to change
On completion of this module the student should know the following :
• The basics of forming a company. The Do's and Don'ts.
• The development stages of taking an idea or concept to market.
• Creating a product that will sell: Getting a customer.
• Different funding strategies for a start-up company
• Practical methods and strategies for reducing costs and expenses during the Start-up phase of a company.
• Marketing strategies empoyed in early-stage companies.
• Going international
• Establishing a brand image.
• Key features of successful I.T companies.
• When and how to patent an idea.
• Successful business models using the Cloud and the Internet.
• Risk assessment and management.
The following book list (Each student will select one for review) gives a flavour of the range of topics that will be covered.
1. Sustainability: Essentials for Business. Young & Dhanda. Sage.
2. Zero TO One. Notes on Startups or How to Build the Future. Peter Thiel.Virgin
3. Behind the Cloud: The Untold story of Salesforce.Com. Marc Benioff. Wiley.
4. The Big Switch: Rewiring the World from Edison to Google. Nicholas Carr. W.W Norton.
5. The Innovator's Dilemma. Clayton Christensen. Harper.
6. Free: The Future of a Radical Price. Chris Anderson. Random House.
7. The Customer-Funded Business. John Mullins. Wiley
8.Where Good Ideas Come From. The Seven Patterns of Innovation. Steven Johnson. Penguin.
9. The Entrepreneurial State: Debunking the Public versus Private Sector Myths. Mariana Mazzucato. Anthem.
10. Inside Apple's design Process during the golden age of Steve Jobs. Ken Kocienda. MacMillan.
11. The Startup Way. Eric Ries. Penguin.
12. The Lean Startup. Eric Ries. Penguin.
13. Simplify. How the Best Businesses in the World Succeed. Koch & Lockwood. Piatkus.
14. Blockchain Revolution. Don Tapscott, Alex Tapscott. Portfolio Penguin.
15. Frenemies: The Epic Distrruption of the Advertising Industry. Ken Auletta. Harper Collins.
16. The Ten Faces of Innovation: Strategies for Heightening Creativity. Tom Kelley. Profile Books.
17. How to Build a Billion Dollar App. George Berkowski. Little Brown.
18. Open Innovation: The New Imperative for Creating and Profiting from Technology. Henry Chesbrough. Harvard Business School Press.
19. The Innovator's DNA. Mastering the Five Skills of Disruptive Innovators. Dyer, Gregersen, Christensen. Harvard Business School Press.
20. Confessions of a Radical Industralist: How Interface proved that you can build a succesful business without destrying the planet. Ray Anderson. Rbooks.
21. Insanely Simple: The Obsession That Drives Apple's Success. Ken Segall.Portfolio Penguin.
22. Hooked: How to Build Habit-Forming Products. Nir Eyal. Penguin.
23. China Now: Doing Business in the World's Most Dynamic Market. Lam, Graham. McGraw-Hill.
24. Dot.com: How America lost its mind and money in the internet era. John Cassidy. Harper Collins.
25. Dotcom Secrets: The Underground Playbook for growing your company online. Russell Brunson. Morgan James.
26. The Entrepreneur Mind: 100 Essential Beliefs, Characteristics and Habits of Elite Entrepreneurs. Kevin Johnson. Johnson Media.
27. Explosive Growth: A Few Things I learned While Growing to 100 Million Users. Cliff Lerner. Clifford Ventures Corp.
28. Shoot for the Moon: How the Moon Landings Taught us the 8 Secrets of Success. Richard Wiseman. Quercus.
29. The 1-page Marketing Plan.Get New Customers, Make More Money and Stand Out from the Crowd. Allan Dib. Page Two Books.
30. One Million Followers: How I Built a Massive Social Following in 30 Days. Brendan Kane.Benbella Books.
|Student Effort Type||Hours|
|Autonomous Student Learning||
Not applicable to this module.
|Description||Timing||Component Scale||% of Final Grade|
|Presentation: A Business and Value proposition canvas presentation of a selected company and a review of a company or business.||Coursework (End of Trimester)||n/a||Graded||No||
|Assignment: 1. A review, presentation and report on a book selected from an extensive list of contemporary titles on innovation and entrepreneurship.||Throughout the Trimester||n/a||Graded||No||
|Essay: An essay and presentation on one of the themes presented at the module's discussion groups.||Throughout the Trimester||n/a||Graded||No||
|Resit In||Terminal Exam|
|Spring||Yes - 2 Hour|
• Feedback individually to students, post-assessment
Feedback on assignments will be given within 2-3 weeks of submission
|Lecture||Offering 1||Week(s) - Autumn: All Weeks||Fri 13:00 - 13:50|
|Lecture||Offering 1||Week(s) - Autumn: All Weeks||Tues 13:00 - 13:50|
|Practical||Offering 1||Week(s) - Autumn: All Weeks||Wed 16:00 - 17:50|