CHN30050 Doing Business in China

Academic Year 2023/2024

This module aims to provide students with a comprehensive knowledge of business operations in China. It covers 10 topics focusing on Chinese business environment, organisational culture, business decision-making, marketing theory and practice and multinationals' operations in China. It helps students critically examine the major components, determinants and practices of running enterprises in China and to develop a practical awareness of doing business in the PRC.Guest speakers are invited to give talks on their personal experience of doing business in China. Students are encouraged to learn through case studies.

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Curricular information is subject to change

Learning Outcomes:

Upon completion of the course, participants will develop a comprehensive understanding of the contemporary environment of doing business in China and an appreciation of some of the immplications for firms seeking to undertake business there. Students will: 1) Develop a comprehensive knowledge of business operations in China; 2) Provide an appreciation of the variety of Chinese organisations - and managers - and the ways in which they operate; 3) Develop an appreciation of the implications of the Chinese business environment for foreign firms and managers operating there; 4) Initiate the development of specific skills that class members can use if and when they undertake business in China.

Indicative Module Content:

The module covers 8 topics and 2 guest lectures as follows:
- Doing Business in China: Inter-Cultural Challenges
- Manage Guanxi in China
- Negotiation in China
- Market Entry & Marketing Strategy in China
- Ecommerce & Digital Marketing in China
- Antitrust in China
- Supply Chain & Outsourcing in China
- Leadership, HRM & Entrepreneurship in China
- Sino-Irish Business: Opportunities and Challenges
- 2 Guest Lectures

Student Effort Hours: 
Student Effort Type Hours




Specified Learning Activities


Autonomous Student Learning




Approaches to Teaching and Learning:
Key teaching and learning approaches used in the module include lectures; tutorials case-based learning; group project and student presentations etc. 
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Doing Business in China (BCHN30070)

Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Group Project: Group presentaiton and essay Week 8 n/a Graded No


Attendance: Attendance and participation Throughout the Trimester n/a Graded No


Examination: Two response papers of 1500 to 2000 words on two selected readings. Unspecified Yes Graded No


Assignment: Case studies Unspecified n/a Graded No


Carry forward of passed components
Resit In Terminal Exam
Summer No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

For the two assignments and group project, group/class feedback is carried out through tutorial sessions. For the end term exam, no feedback to students unless it is requested by indicidual student.

Doing Business with China: The Irish Advantage and Challenge, Lan Li, Cathal Brugha,
Stephen Massey and Liming Wang, Oak Tree Press, 2016.

Doing Business in China: The Irish Experience by Lan Li, Cathal Brugha, and
Liming Wang. Blackhall, 2010.

Doing business in China by Ambler, Tim, Morgen Witzel, and Chao
Xi. Routledge, 2009 (3rd edition).

Capitalism with Chinese Characteristics: Entrepreneurship and the State by
Yasheng Huang. Cambridge University Press, 2008.

Doing Business In China: How to Profit in the World's Fastest Growing Market
by Ted Plafker. Warner Business Books, 2007.

One Billion Customers: Lessons from the Front Lines of Doing Business in
China by James McGregor. New York, NY: The Free, 2005.

Business Journals, Newspapers and Links:

China: Doing Business 2020, World Bank
The China Business Network
China Success Stories
Journal of Chinese Economic and Business Studies
The China Business Review
China Business Info Center
China Stocks, Companies, and Industry Analysis
China Briefing
China Digital Times
Wall Street Journal China Journal
China Business News
Name Role
Dr Lucy Liu Lecturer / Co-Lecturer
Xinyang Liu Lecturer / Co-Lecturer
Professor Liming Wang Lecturer / Co-Lecturer
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Lecture Offering 1 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Fri 09:00 - 10:50
Lecture Offering 1 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Mon 12:00 - 13:50