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Curricular information is subject to change
At the end of this module, students should be able to:
1) Access business news and articles in Chinese on familiar cases.
2) Demonstrate awareness of business environment in contemporary China.
3) Demonstrate presentation skills on business topics, supported by facts and statistics.
课本：成功之道——中级商务汉语案例教程（第二版）
Textbook: Business Chinese for Success----Real Cases from Real Companies (2nd Edition)
Week 1-4 肯德基的中国化 KFC’s Sinofication
Week 5-8 星巴克的第三空间 Starbucks’ “Third Place”
Week 9-12 宜家的奢侈“低价品” IKEA’s Luxurious “Low-price Products”
| Student Effort Type | Hours |
|---|---|
| Lectures | 36 |
| Specified Learning Activities | 36 |
| Autonomous Student Learning | 38 |
| Total | 110 |
In order to take this module, students need to have prior knowledge which is approaching HSK Level 4.
Learning Exclusions:Students who are native Mandarin speakers are not eligible to take this module as an elective.
The lecturer reserves the right to assess the language competence of all students. Students whose competence is incompatible with the level of their chosen elective module will be advised to transfer to a more appropriate language module.
| Description | Timing | Component Scale | % of Final Grade | ||
|---|---|---|---|---|---|
| Continuous Assessment: Involves the evaluation of a student's progress and attainment throughout the course of delivery of a module. Forms include group presentation, written test, etc. | Varies over the Trimester | n/a | Standard conversion grade scale 40% | No | 60 |
| Examination: Final written exam | Week 12 | No | Standard conversion grade scale 40% | No | 40 |
| Resit In | Terminal Exam |
|---|---|
| Spring | Yes - 2 Hour |
• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
Not yet recorded.
| Name | Role |
|---|---|
| Zhen Zhang | Lecturer / Co-Lecturer |