CHEN40660 CBE Business Plan

Academic Year 2023/2024

This module will cover the preparation of a Business Plan for a business (start-up or business unit) . The key components of a business plan will be covered including objectives, marketing, financial models, regulatory aspects. The module will also cover financing and cash flow, business plan troubleshooting and presentation of the plan to stakeholders in investors.

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Curricular information is subject to change

Learning Outcomes:

On successful completion of this module a learner will be able to:
>Interpret the role and functions of Business Plan in the context of a new venture start-up or within an existing business
>Evaluate of the commercial viability of a business opportunity
>Identify the sources of funding to develop the business opportunity
>Construct a business model to exploit the business opportunity
>Formulate and present a complete Business Plan

Indicative Module Content:

Introduction and Overview of Business Plans, Refining and Presenting the Venture Idea, Disruptive Innovation, Marketing and Sales, Business Models, Regulation, Financing Sources, Financial Projections, The Founders Journey, Legal issues, Organizational and people Issues, Pitfalls and Plan Execution

Student Effort Hours: 
Student Effort Type Hours
Autonomous Student Learning




Seminar (or Webinar)




Approaches to Teaching and Learning:
?group work
>problem solving/trouble-shooting
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Group Project: written business plan by small group
Week 11 n/a Graded No


Presentation: Business plan pitch session (intermediates and final) Varies over the Trimester n/a Graded No


Assignment: Critical evaluation of a article or business plan provided to student at the end of week 1
Varies over the Trimester n/a Graded No


Journal: Journal entries over course of trimester Varies over the Trimester n/a Graded No


Carry forward of passed components
Resit In Terminal Exam
Summer No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

In the case of the group project, feedback will be given to groups following intermediate assessments at approx week 6 and week 9

Name Role
Professor Eoin Casey Lecturer / Co-Lecturer
Dr Eoin Syron Lecturer / Co-Lecturer
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Lecture Offering 1 Week(s) - 20, 21, 22, 23, 24, 25, 26, 30, 31, 32, 33 Fri 09:00 - 09:50
Lecture Offering 1 Week(s) - 20, 21, 22, 23, 24, 25, 26, 30, 31, 32, 33 Fri 11:00 - 12:50