CCI20010 Introduction to Digital Media

Academic Year 2024/2025

Introduction to Digital Media offers an overview of contemporary digital media, combining theoretical foundations with practical applications. The module introduces critical thinking and analysis of issues surrounding digital media, including social impacts, ethical implications, and global interconnectedness, through lectures and practical skills workshops. Students will engage with digital media tools to develop skills in content creation, editing, and distribution, contextualised in terms of critical analysis and digital media literacy. This combination of theory and practice blends technological understanding and skills with a range of reflective, ethical, and social perspectives on digital activities to ground theoretical investigation in the reality of media production and labour. Through critical and creative engagement with digital media tools, as well as engagement with research on digital cultures, sociology of media, and technology studies, students will gain practical skills and an understanding of their entanglement with the politics of cultural production in an increasingly technologised world.

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Curricular information is subject to change

Learning Outcomes:

In this module students will:

Become familiar with the theoretical foundations of digital media, key concepts, impacts on society, culture, and communication.

Investigate a number of scholarly approaches to the socio-cultural significance of digital media and the entangled nature of digital technologies, politics and cultural production.

Apply critical thinking skills to evaluate digital media content to assess the efficacy, credibility and reliability of digital sources and information.

Gain hands-on experience with various digital media tools, such as video and audio editing software, social media and content delivery platforms.

Learn to create engaging multimedia content, incorporating text, images, audio, and video elements.

Become familiar with new developments in AI, generative media tools, and ethical principles when using new forms of digital media content.

Develop an awareness of the ethical and legal considerations in the digital media landscape, and recognise ethical challenges related to privacy, data protection, and digital representation.

Indicative Module Content:

An introduction to the theoretical foundations and practical applications of contemporary digital media. The module focuses on theoretically informed practical skills in new digital media developments, video and audio editing, social media and content delivery platforms.

Student Effort Hours: 
Student Effort Type Hours
Lectures

24
Specified Learning Activities

40
Autonomous Student Learning

40
Total

104
Approaches to Teaching and Learning:
Lectures.
Practical workshops.
Critical writing + media design.
 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade

Not yet recorded.

Carry forward of passed components
Yes
 
Resit In Terminal Exam
Spring No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Students will receive written feedback from the lecturer post-assessment