BMOL40350 Business Planning for the Scientific Enterprise

Academic Year 2022/2023

This course is designed to help you understand the concepts, frameworks and techniques needed to bring a scientific discovery to commercialisation with a compelling business plan. We divide the course into two major areas. First, we present the basic assumptions behind the design of a business plan. In particular, we draw on concepts from Business Strategy to help you analyse the opportunities and challenges in the industry and the business capabilities necessary to commercialise a scientific discovery. Second, we look at the practicalities of writing a competitive business plan (e.g. format, structure, style).
A key aim of this course is to enhance your ability to critically think through the practical implications of these topics. Therefore, this course takes a problem based learning approach and presents you with theories in connection with real cases in modern science based organizations and entrepreneurship. To help you achieve this, we will discuss theory and frameworks together with real cases and will encourage your participation in the discussion.
You will be assessed on your ability to analyse real science-based business cases and to come up with a workable business plan for a real scientific discovery. Your work will be assessed on both individual and group projects.

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Curricular information is subject to change

Learning Outcomes:

• Demonstrate an in-depth understanding of strategic planning.
• Apply different frameworks (including industry analysis, competitive strategy and resource and capability tools) to the formulation of a competitive business plan.
• Develop sources of competitive advantage for scientific discoveries.
• Understand the drivers of project and business plan implementation performance.
• Apply individually and in groups tools in project planning, delivery and execution.

Student Effort Hours: 
Student Effort Type Hours
Specified Learning Activities


Autonomous Student Learning




Small Group




Approaches to Teaching and Learning:
Group work; Lectures; Critical writing; Problem-based learning; Case-based learning. 
Requirements, Exclusions and Recommendations
Learning Requirements:


Learning Exclusions:


Learning Recommendations:


Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Assignment: Case Study Week 12 n/a Graded No


Assignment: Biweekly Assignments Throughout the Trimester n/a Graded No


Carry forward of passed components
Resit In Terminal Exam
Summer Yes - 2 Hour
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Students will get individual feedback on assignment after submission Lecturer will also discuss general feedback in class regarding the assignment

Name Role
Mr Darren Cunningham Lecturer / Co-Lecturer
Professor Jan Rosier Lecturer / Co-Lecturer
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Lecture Offering 1 Week(s) - 20, 22, 24, 25, 29, 31, 32 Wed 15:00 - 16:50
Lecture Offering 1 Week(s) - 21, 23, 26, 30, 33 Wed 15:00 - 16:50