Learning Outcomes:
• Demonstrate an in-depth understanding of strategic planning and its application to existing scientific discovery.
• Understand the challenges of commercialising a scientific discovery.
• Apply different frameworks (including industry analysis, competitive strategy, resource, capability, financial and risk tools) to the formulation of a competitive business plan.
• Develop sources of competitive advantage for scientific discoveries.
• Understand the drivers of project and business plan implementation performance.
• Apply individually and in groups tools in project planning, delivery and execution.