Learning Outcomes:
- Demonstrate an understanding of the key factors (such as values, personality, and environment) that affect human behaviour in teams and organisations.
- Explain what value creation is and recognise the importance of internal and external analysis in strategic choices.
- Describe the importance of project selection and organisational structure for effective strategy implementation.
- Apply these concepts to simple biotech cases, showing how people, strategy, and projects connect in the process of commercialisation.
Indicative Module Content:
We will cover various concepts from organisational behaviour, business strategy and project management in the context of the biotech industry:
Organisational Behaviour:
- Attitudes
- Personality and Values
- Perception and Decision Making
- Motivation
Business Strategy
- Value
- Internal Analysis: Resources and Capabilities
- External Analysis: Industry Analysis
Project Management
- Projects as Strategy Implementation
- Project Selection
- Organisational Structure
- Defining Projects