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BMGT44300

Academic Year 2024/2025

Creativity, Innovation & Entrepreneurship (BMGT44300)

Subject:
Business Management
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
10
Module Coordinator:
Dr Giuliano Sansone
Trimester:
Spring
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

Creativity and innovation are essential for the development of successful new ventures, and critical to the survival of existing organizations, especially in competitive contexts. This module is designed to introduce participants to the use of creativity and design thinking in the new venture creation process to help them develop innovative businesses. The material covered will be research and theory based but the module will be practice-oriented, with much of the term spent developing participant-generated new venture ideas that can be launched in the marketplace. Although the focus is on starting new commercial ventures it will also be relevant to starting social enterprises and new lines of business in existing companies (intrapreneurship).

About this Module

Learning Outcomes:

At the end of the course, participants will be able to:

• Apply creativity and design thinking concepts to the identification and development of new business ideas
• Deal with uncertainty, risk and failure – and grow from the experience
• Work in teams to forge ideas into workable business concepts and test them in the marketplace
• Synthesise main theories, principles and concepts from entrepreneurship literature with your own experiences and insights and observations of entrepreneurship in your environment

Indicative Module Content:

Topics will be discussed in class during Week 1

Student Effort Hours:
Student Effort Type Hours
Specified Learning Activities

100
Autonomous Student Learning

65
Lectures

36
Total

201

Approaches to Teaching and Learning:
This module is highly interactive and requires serious contributions and reflections from students on their experiences and views on the various topics discussed.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Group Work Assignment: Students will participate in team projects focused on a business idea. The instructor will provide all the necessary information during the first weeks of the module. Week 2, Week 3, Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10, Week 11, Week 12, Week 14, Week 15 Standard conversion grade scale 40% No
60
 No
Assignment(Including Essay): The student will work on an individual assessment based on the concepts covered in the module. The instructor will provide all the necessary information during the first weeks of the module. Week 14, Week 15 Standard conversion grade scale 40% No
30
 No
Participation in Learning Activities: In-class participation will be evaluated. Week 1, Week 2, Week 3, Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10, Week 11, Week 12 Standard conversion grade scale 40% No
10
 No

Carry forward of passed components
No
 

Resit In Terminal Exam
Autumn No
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Formative feedback is given to students on an ongoing basis throughout the module.

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Spring Lecture Offering 1 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Thurs 10:00 - 12:50
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