Learning Outcomes:
We will first learn some tools to analyze business models and identify trade-offs and inefficiencies that limit performance. We will then examine a set of pioneering companies that use their deep understanding of this operations science to design innovative business models that break the key constraints and consequently enjoy unchallenged market power. Finally, we will conclude with a recipe that provides a step by step methodology for identifying opportunities for realizing business model innovations in industries and/or regions of your choice.
Indicative Module Content:
Business creation as a process; valuing an operation; managing risk; waiting time analysis and system design; supply chain strategy; marketplace design; applications in grocery delivery, transportation, health care, sustainable urban living and other sectors.