BMGT4012D Global Strategic Management

Academic Year 2021/2022

Corporate strategy is defined as the decision path taken by firms in attempting to secure long-term value for shareholders. This course presents a framework and set of tools for formulating successful strategies. The focus is on identifying and analysing the sources of profitability available to the firm and on developing strategies to access these sources of profitability. In this course, strategy is viewed as a link between the firm and its business environment. This implies that there are two primary areas of analysis: the external industry environment of the firm (its industry) and the internal environment of the firm (in particular, the resources and capabilities that it possesses). Central to the course is the analysis of competitive advantage.
Superior performance is primarily the result of building sustainable competitive advantage through deploying internal resources and capabilities to exploit the key success factors within the firm's industry environment. We will analyse th e potential for competitive advantage and design strategies that can build competitive advantage. Thus, the essence of the overall framework is to address the development and management of internal resources and capabilities in relation to the external environment to achieve competitive advantage. The course is concerned not just with analysis but
also with decisions. In our case discussions of individual companies, you will be taking the role of a senior executive or a consultant. You will be
required to make decisions concerning key strategy issues and indicate how your decisions will be implemented.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module participants will be expected to:
Explain the key issues related to the strategic management of organizations in a dynamic environment.

Describe the relationship between strategic management, competitive advantage, and profitability.

Summarise the drivers of business success.

Demonstrate understanding of the analytical techniques associated with strategy formation at business and corporate levels.

Formulate strategies appropriate to an organization's context and capabilities.

Recognise ethical and social responsibility issues in the business environment and examinme ehthical and legal implications of managerial decisions and their effect on organisational stakeholders.

Student Effort Hours: 
Student Effort Type Hours
Specified Learning Activities


Autonomous Student Learning






Approaches to Teaching and Learning:
Students will attend classes for this module and have the opportunity to engage in active learning during these sessions. There will be in-class discussion and group work to analyse module concepts. Where appropriate, the module will incorporate case based learning. 
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Assignment: Individual Company Assignment Coursework (End of Trimester) n/a Graded No


Group Project: Group Country Assignment
Varies over the Trimester n/a Graded No


Carry forward of passed components
Resit In Terminal Exam
Spring Yes - 2 Hour
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Name Role
Mr Colm Foster Lecturer / Co-Lecturer
Dr Claudine Kearney Lecturer / Co-Lecturer
Dr John Cassidy Tutor
Dr Kate Collins Tutor
Mr Gerard Dooley Tutor
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Lecture Offering 1 Week(s) - -2, 4, 8 Sat 09:00 - 12:15
Lecture Offering 1 Week(s) - 0 Sat 09:00 - 12:15