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BMGT30340

Academic Year 2026/2027

New Venture Creation & Development (BMGT30340)

Subject:
Business Management
College:
Business
School:
Business
Level:
3 (Degree)
Credits:
5
Module Coordinator:
Assoc Professor Rory O'Shea
Trimester:
Spring
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

The aim of this module is to provide students with a detailed understanding of the different parts of the entrepreneurial process – the venture ideas and opportunities, the people who pursue them, the skills and strategies used to organise and develop opportunities, and the environmental conditions favourable to them. The module will also address the core strategic choices facing innovation-based entrepreneurs, and the process of choosing and the implementation of entrepreneurial strategy, and the core challenges and approaches for scaling ventures over time.

The course combines interactive lectures, case analyses, and video engagement The cases and assignments offer an opportunity to integrate and apply the entrepreneurial strategy framework in a practical way.

About this Module

Learning Outcomes:

On completion of this module, students should be able to:
1) Critique the theories and concepts that are used to explain how and why individuals engage in the entrepreneurial process.
2) Analyse the diverse perspectives underlying the concept of the entrepreneurial mindset.
3) Utilise and apply knowledge of conceptual frameworks, tools and methods used by entrepreneurs to assess the desirability, feasibility and viability of new venture ideas.
4) Comprehend the development paths, junctures and ethical dilemmas confronting entrepreneurs in the context of the venture creation process.
5) Communicate in a professional and informed manner an elevator pitch for a new venture idea.

Indicative Module Content:

The plan for the module is to cover the following thematic areas:

Thematic Area No 1: Decision to be become an entrepreneur and to develop an entrepreneurial mindset.
- Role and Importance of the 'Entrepreneur' to Society
- Types of entrepreneurs and start-ups.
- Entrepreneurial Motivation
- Activating the Entrepreneurial Mindset and Competences
- Ethical Decision Making
- Dark Side of Entrepreneurship

Thematic Area No. 2: Opportunity Development Process
- Venture Idea Generation
- Venture Concept Development
- Venture Opportunity Evaluation
- Opportunity Space Case: Artificial Intelligence

Thematic Area No. 3: Entrepreneurship Decision Making: Key 'Go to Market' Choices
- Choice of a beachhead customer
- Choice of an emerging technological trajectory
- Choice of founding team and organisation
- Choice of an initial commercialisation and positioning strategy.

Thematic Area No. 4: Entrepreneurship Strategy:
- Intellectual Property Strategy
- Disruption Strategy
- Value Chain Strategy
- Architectural Strategy
- Value Creation and Value Capture Hypotheses Testing
- Business Model Design
- Product Market Fit
- Go to Market Case: RapidSOS

Thematic Area No. 5: Implementation
- Product Development and Design Entrepreneurship Methodologies
- Resource Assembly and Venture Finance.
- Entrepreneurial Leadership
- Scale-up Challenges and Strategies



AI Policy: AI Encouraged as a Learning Tool. Students are actively encouraged to engage critically with AI tools as part of their learning in this module. Appropriate uses may include brainstorming, summarising material and testing ideas. Any use of AI must be cited appropriately.

UNESCO highlights a set of key competencies that support individuals in their development and support society in achieving the UN Sustainable Development Goals (SDGs). UCD has adapted these competencies and is combining them with others to form a general framework of learning competencies. This module will help you develop the competencies below to the levels specified. 
Learning Competency Additional Information Level

Collaboration

 The ability to learn from others; to understand and respect the needs, perspectives and actions of others (empathy); to understand, relate to and be sensitive to others (empathic leadership); to deal with conflicts in a group; and to facilitate collaborative and participatory problem solving. Competent

Critical Thinking

 The ability to question norms, practices and opinions; to reflect on one’s own values, perceptions and actions. Proficient

Integrated Problem Solving

 The overarching ability to apply different problem-solving frameworks to complex sustainability problems and develop viable, inclusive and equitable solution options that promote sustainable development, integrating the competencies in this list. Competent

Self-awareness

 The ability to reflect on one’s own role in the local community and (global) society; to continually evaluate and further motivate one’s actions; and to deal with one’s feelings and desires. Competent

Anticipatory

 The ability to understand and evaluate multiple scenarios for the future – possible, probable and desirable; to create one’s own visions for the future; to apply the precautionary principle; to assess the consequences of actions; and to deal with risks and changes. Proficient

AI Literacy & Agency

 The ability to understand, critically evaluate and responsibly engage with artificial intelligence; to recognise how AI systems are shaped by human values; to assess their ethical, social and environmental implications; and to exercise human judgement, agency and accountability in AI-related contexts. Competent

The United Nations identified seventeen Sustainable Development Goals (SDGs) as core to the 2030 Agenda for Sustainable Development, and UCD contributes in general to SDG 4 Quality Education. Further SDGs explored within this module if relevant are listed below. A scale of 1 - 5 indicates the extent to which the SDG is covered.


Goal Name Description Coverage

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all 3

Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation 3
 

Student Effort Hours:
Student Effort Type Hours
Lectures

24
Practical

4
Specified Learning Activities

20
Autonomous Student Learning

70
Total

118

Approaches to Teaching and Learning:
For this module, students will be exposed to a synthesis of the body of thought on entrepreneurship through large group lectures, small class teaching, assigned readings, as well as a study on artificial intelligence.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Incompatibles:
BMGT20070 - Innovation & Entrepreneurship


 

Assessment Strategy
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Exam (In-person): Examination will be a 2 hour end of term closed book examination assessment. End of trimester
Duration:
2 hr(s)
 Graded No
100
 No

As part of UCD's student support, under the Additional Consideration policy, extensions may be available for the following assessments in the module: Assignment (including essay/poster), Portfolio, Reflective Assignment, Report(s), and Individual Project.


Carry forward of passed components
Yes
 

Resit In Terminal Exam
Autumn No
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Spring Lecture Offering 1 Week(s) - 20, 21, 23, 24, 25, 26, 29, 31, 32, 33 Mon 14:00 - 15:50
Spring Lecture Offering 1 Week(s) - 22, 30 Tues 18:00 - 19:50
Spring Lecture Offering 2 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Tues 15:00 - 16:50
Spring Lecture Offering 3 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Tues 11:00 - 12:50
Spring Small Group Offering 1 Week(s) - 23, 29 Mon 09:00 - 10:50
Spring Small Group Offering 2 Week(s) - 23, 29 Tues 09:00 - 10:50
Spring Small Group Offering 3 Week(s) - 24, 30 Tues 09:00 - 10:50
Spring Small Group Offering 4 Week(s) - 24, 30 Fri 09:00 - 10:50
Spring Small Group Offering 5 Week(s) - 23, 31 Fri 11:00 - 12:50
Spring Small Group Offering 6 Week(s) - 23, 29 Wed 16:00 - 17:50
Spring Small Group Offering 7 Week(s) - 24, 30 Wed 16:00 - 17:50
Spring Small Group Offering 8 Week(s) - 23, 29 Thurs 13:00 - 14:50
Spring Small Group Offering 9 Week(s) - 24, 30 Thurs 13:00 - 14:50
Spring Small Group Offering 10 Week(s) - 24, 31 Mon 09:00 - 10:50
Spring Small Group Offering 11 Week(s) - 24, 30 Fri 11:00 - 12:50
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