Learning Outcomes:
On completion of this module, students should be able to:
1) Critique the theories and concepts that are used to explain how and why individuals engage in the entrepreneurial process.
2) Analyse the diverse perspectives underlying the concept of the entrepreneurial mindset.
3) Utilise and apply knowledge of conceptual frameworks, tools and methods used by entrepreneurs to assess the desirability, feasibility and viability of new venture ideas.
4) Comprehend the development paths, junctures and ethical dilemmas confronting entrepreneurs in the context of the venture creation process.
5) Communicate in a professional and informed manner an elevator pitch for a new venture idea.
Indicative Module Content:
The plan for the module is to cover the following entrepreneurship topics:
Types of Entrepreneurial Ventures and Entrepreneurs
Activating the Entrepreneurial Mindset
Social Entrepreneurship
Business Ethics
Sources of Opportunity Emergence
Ideation and Customer Value Proposition
Creativity and Opportunity Discovery
Opportunity Evaluation
Product Design and Development
Product Market Fit
Business Model & Go-to-Market Entrepreneurial Strategy
Business Plan & Elevator Pitch
Design Entrepreneurship Methodologies
Intellectual Property
Resource Assembly
Venture Finance
Entrepreneurial Leadership
Scale-up Strategies
Artificial Intelligence