BMGT30340 New Venture Creation & Development

Academic Year 2022/2023

The aim of this module to critically review the development paths and resource assembly junctures that innovators face as they create and scale-up their ventures. The course is designed to develop a student's ability to discover, evaluate and develop ideas into commercially viable concepts, and build those concepts into scalable firms in the context of the venture life-cycle process. The course is based on the premise that there is a very identifiable process involved in creating, leading and scaling entrepreneurial start-up ventures. A central learning outcome for the course is to provide you with an opportunity to develop and harness your entrepreneurial and creativity skills.

Show/hide contentOpenClose All

Curricular information is subject to change

Learning Outcomes:

On completion of this module, students should be able to:
(1) Demonstrate an analytical ability to explore the interaction of entrepreneurship with the economy and society.
(2) Understand the cognitive characteristics associated with creativity and the entrepreneurial mindset.
(4) Demonstrate independent thinking and critical reasoning skills in assessing the attractiveness, feasibility and viability of new venture ideas.
(5) Utilise and apply knowledge of tools and methods used by investors to make investment decisions about new ventures.
(6) Critically analyse the stages involved in discovering, evaluating and scaling opportunities in the context of the venture lifecycle process.
(7) Communicate, in a professional and informed manner, an elevator pitch of a venture idea.

Indicative Module Content:

Process of Entrepreneurship
Types of Entrepreneurial Ventures and Entrepreneurs
Sources of Opportunity Emergence
Entrepreneurial Mindset
Creativity and Opportunity Discovery
Opportunity Evaluation
Customer Analysis
Value Proposition
Customer Acquisition
Business Model
Commercialisation Plan
Design Thinking and Product Development
Intellectual Property
Venture Finance
Growth Processes and Junctures
Managerial Capacity and Team Development

Student Effort Hours: 
Student Effort Type Hours
Lectures

24
Practical

4
Specified Learning Activities

20
Autonomous Student Learning

70
Total

118
Approaches to Teaching and Learning:
Lecturers
Task based Learning
Case based Learning
Student Presentations 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Incompatibles:
BMGT20070 - Innovation & Entrepreneurship


 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Examination: Examination Assessment 2 hour End of Trimester Exam No Graded No

70
Group Project: Opportunity Evaluation Assessment Project Throughout the Trimester n/a Graded No

30

Carry forward of passed components
Yes
 
Resit In Terminal Exam
Autumn No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Students will receive in class feedback on the Opportunity Evaluation Project.

Name Role
Dr Luca Pistilli Lecturer / Co-Lecturer
Dr Giuliano Sansone Lecturer / Co-Lecturer