BMGT30290 Developing International Market Entry Strategies

Academic Year 2022/2023

Applied Internationa Business Project
This module seeks to provide students with a firm-based understanding of international business, and strategy formulation and implementation in a globalised economy. This project-based module focuses on the internationalising strategies of Irish companies, and, in particular, their global market entry strategies. It is expected that students will have completed Stage 2 International Business as well as Stage 3 Strategy modules which will provide a solid theoretical foundation for the practical development of this project.

The core objectives of this module are: to identify and understand what determines the international success of companies; to understand how business strategies work in advanced, transition and emerging markets; to understand the local industries and strategies of potential local competitors; and to apply these learning outcomes to specific companies embarking on market entry.

The module will be as discursive and as practical as possible. There will be no exam: the focus is on a live project with selected companies. Each session will be divided into four parts: Part 1 is a warm-up discussion based on Global Strategy News introduced by individuals based on their reading of the Financial Times that week. In Part 2, the weekly lecture will be presented and discussed.

Assessment is 50% group project, 15% individual written essay, 15% individual learning journal, and 20% individual class participation including business article presentations.

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Curricular information is subject to change

Learning Outcomes:

On completing this module, students will be expected to be able to:

1. Understand and explain the different strategic challenges business face when they operate in an international environment in general and specific advanced / emerging markets in particular.
2. At a global strategic level, examine and explain the nature of Industry Competitiveness, the nature of resources and capabilities globally and the role of institutions, cultures and ethics and their implications for global competitive strategies.
3. Critically analyse and evaluate business-level strategies with respect to foreign market entry, the entrepreneurial firm, and strategic alliances & networks and global competitive dynamics.

Indicative Module Content:

Major Strategic elements
Major international business considerations
Major Business feasibility study

Student Effort Hours: 
Student Effort Type Hours
Lectures

24
Total

24
Approaches to Teaching and Learning:
Peer and group work; lectures
Critical writing
Reflective learning; & problem-based learning
Major Business feasibility study 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Essay: Learning Journal Week 12 n/a Graded No

20
Essay: Individual Examination of business framework Week 7 n/a Graded No

20
Continuous Assessment: Class participation Unspecified n/a Graded No

10
Group Project: Live Company Project Week 12 n/a Graded No

40
Presentation: Individual Market Research Assignment Week 3 n/a Graded No

10

Carry forward of passed components
No
 
Resit In Terminal Exam
Autumn No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

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