Explore UCD

UCD Home >

BMGT3021D

Academic Year 2024/2025

Enterprise and Innovation (BMGT3021D)

Subject:
Business Management
College:
Business
School:
Business
Level:
3 (Degree)
Credits:
10
Module Coordinator:
Dr Luca Pistilli
Trimester:
Spring
Mode of Delivery:
Blended
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

The Enterprise and Innovation module explores the dynamic intersection of entrepreneurship, innovation, and technology to equip students with the knowledge, skills, and mindset required to thrive in today’s fast-evolving business landscape. The module emphasizes the role of innovative thinking and entrepreneurial action in creating, developing, and sustaining competitive advantages in both established organizations and new ventures.

The module aims to cultivate a deep understanding of how technological innovation and entrepreneurship drive economic growth, societal progress, and business transformation. Students will learn how to identify opportunities, develop innovative solutions, and create viable business models to address real-world challenges.

The module covers a wide range of topics, including:
- Technology Strategy and Innovation Management: Exploring how firms leverage technological innovation to achieve strategic goals.
- Entrepreneurial Mindset: Developing creativity, alertness, and judgment to identify and evaluate business opportunities.
- Business Model Innovation: Using frameworks like the Business Model Canvas to design, iterate, and optimize business models.
- Go-to-Market Strategies: Crafting effective plans to bring products and services to market, with an emphasis on customer segmentation, value propositions, and sales processes.
- Scaling Ventures: Addressing challenges in scaling businesses and optimizing performance metrics such as Lifetime Value (LTV) and Cost of Customer Acquisition (COCA).
- Collaboration and Ecosystem Strategies: Understanding the role of partnerships, alliances, and open innovation in creating value.

Through a blend of theoretical foundations, practical exercises, and real-world case studies, the module encourages critical thinking, problem-solving, and collaboration. By the end of the course, students will have the tools to innovate, lead entrepreneurial initiatives, and make strategic decisions in both corporate and startup environments.

This module is ideal for students interested in entrepreneurship, business development, innovation strategy, and technology-driven change. It prepares participants for roles as innovators, entrepreneurs, and intrapreneurs in diverse organizational settings.

About this Module

Learning Outcomes:

On completion of this module, students will be expected to be able to:
• Critically evaluate the key theories and frameworks related to innovation, entrepreneurship, and technology, and their applications in diverse organizational contexts.
• Demonstrate the ability to identify and analyze emerging trends and opportunities in technology and innovation, incorporating strategic and entrepreneurial thinking.
• Develop and present a viable business concept or innovation project, showcasing creativity, problem-solving, and practical implementation strategies.
• Critically appraise the role of innovation and technology in addressing contemporary societal and business challenges, including sustainability and ethical considerations.
• Collaborate effectively in teams to design, refine, and communicate innovative solutions to real-world business problems.
• Reflect on and articulate personal and professional skills developed during the module, highlighting their relevance to future entrepreneurial or innovative endeavors.

Indicative Module Content:

The Enterprise and Innovation module combines theoretical insights with practical applications to explore the role of entrepreneurship and innovation in driving business and societal impact. The following topics outline the core areas of learning:

1. Foundations of Entrepreneurship and Innovation

2. Technology Strategy and Innovation Management

3. Business Model Innovation

4. Go-to-Market Strategies

5. Scaling and Measuring Venture Performance

6. Collaboration and Ecosystem Strategies

7. Ethical and Societal Considerations

8. Design Thinking and Lean Startups

Student Effort Hours:
Student Effort Type Hours
Lectures

15
Specified Learning Activities

100
Autonomous Student Learning

100
Online Learning

1
Total

216

Approaches to Teaching and Learning:
The Enterprise and Innovation module adopts a dynamic and interactive approach to teaching and learning, designed to immerse students in both the theoretical foundations and practical applications of entrepreneurship and innovation. Central to the module is active and task-based learning, which places students at the heart of real-world problem-solving. This experiential focus encourages a practical understanding that bridges theory and practice.

Collaboration is a cornerstone of the module, with peer and group work playing a pivotal role in the learning process. Students work in teams on an entrepreneurial project, fostering essential skills in communication, teamwork, and shared decision-making. During the last in-class session, groups will be presenting their projects to the rest of the class.

Lectures and guided discussions provide the foundation for exploring key concepts and frameworks, but they are intentionally interactive, inviting students to critically analyze ideas and contribute diverse perspectives. This is complemented by case-based learning, where students dissect real-world examples of entrepreneurial success and failure, grounding abstract principles in the practical realities of innovation and enterprise.

Reflective learning is interwoven throughout the module, encouraging students to connect their experiences and aspirations to the topics discussed. Reflective in-class quick exercises help students develop self-awareness and critical thinking, enabling them to see how the lessons of the module can inform their personal and professional growth.

The module also emphasizes enquiry and problem-based learning, where students confront open-ended challenges that require innovative and strategic thinking. These tasks nurture creativity and analytical skills, pushing students to explore entrepreneurial opportunities and navigate complex market dynamics.

Debates and critical discussions further enliven the learning experience, prompting students to engage with pressing issues such as the ethics of innovation, sustainability, and the societal implications of entrepreneurship. These dialogues challenge assumptions and stimulate intellectual curiosity, encouraging a deeper engagement with the material.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Group Work Assignment: Teamwork on an entrepreneurial project Week 9 Graded No
40
 No
Participation in Learning Activities: Class Participation Week 1, Week 6, Week 11 Graded No
10
 No
Individual Project: Individual Final Assignment related to the application of key module's theories and concepts. Week 15 Graded No
50
 No

Carry forward of passed components
No
 

Resit In Terminal Exam
Autumn No
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Scott Shane. Technology Strategy for Managers and Entrepreneurs: 2013.

Name Role
Dr Katherine Collins Lecturer / Co-Lecturer
Mr Gerard Dooley Lecturer / Co-Lecturer
Dr Katherine Collins Tutor

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Spring Lecture Offering 1 Week(s) - 19, 31 Sat 10:00 - 14:50
Spring Online Learning Offering 1 Week(s) - 25 Sat 10:00 - 14:50
Print this page
Fill in the following details:
Enter the body of your query here.

From time to time UCD would like to send you further information that we feel, based on your enquiry, would be of interest to you.